Welcome to 20plus30
Tactics and techniques for tackling the over-50 grey panther market. Based on research by leading media agency OMD, it »
Shows how targeting your marketing at the over-50s can increase your turnover by 20% without having to increase »
your market share. »
The 50-Plus Market is essential reading to help you refine your marketing strategies and reap the rewards. The author’s thesis is supported by research from OMD, one of the world’s largest and most influential media communications specialists.
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REVIEWS :
“A thoughtful, well-researched and thorough exploration of the
50-plus market.”
Media Week
“Uses first-hand research to prove that the same marketing rules
apply to the over-50s as to the rest of the population.”
In-Store Magazine
“The over 50s are not a niche market – they account for 40% of the
UK’s adult population.”
Brand Republic
“Stroud argues that not only are the assumptions we make about the
older age groups inaccurate, but by ignoring them we miss out on one of
the greatest ever target group bonanzas.”
Marketing
“Stroud argues persuasively for ‘age-neutral’ advertising and for
businesses to study the 50-plus market and find out where they are
missing potential revenue.”
Director
