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Commonsense Direct and Digital Marketing shows you how to plan and execute profitable direct marketing campaigns using the media of direct mail, internet marketing, copywriting and design. It is the
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How to Protect, Strengthen and Add Value to Your Brand to Prevent it from Ageing
Brand Rejuvenation looks specifically at the challenges faced by
existing brands in avoiding brand stagnation, and how to re-energise
those brands that have become stale and ineffective.
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