Innovation and Best Practice
for Business Success

Established 1967



About the Author

Martin Lindstrom

Martin Lindstrom is recognized as one of the world's primary branding gurus. He is the author of several best-selling branding books including Clicks, Bricks & Brands with Don Peppers and Martha Rogers and Brand Building on the Internet (both published by Kogan Page).

Lindstrom has for more than a decade advised Fortune Top 500 brands including Mars, Pepsi, LEGO, Cartoon Network, American Express, Mercedes-Benz, VISA, Ericsson, HSBC, Gillette, Yellow Pages and Microsoft. He is a former COO of British Telecom-LookSmart, co-founder of BBDO Interactive/Framfab, Europe's largest Brand Dialogue Company and founding CEO of BBDO Interactive Asia, the region's largest Brand Dialogue Company Lindstrom is an acclaimed keynote speaker at conferences all over the world.

He writes regular columns on branding which reaches a global audience of more than 4 million people in 30 countries. His acute insights have been featured in The Times, Fortune, BBC, The Daily Telegraph, The Australian and The Independent. Visit MartinLindstrom.com to learn more about Lindstrom's latest updates on brand and marketing trends.

Books by Martin Lindstrom

Brandwashed

Brandwashed

Martin Lindstrom

£14.99

Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed…

Published: January 2012, Paperback,
EAN: 9780749465049

Read more

Brand Sense

Brand Sense

Martin Lindstrom

£14.99

That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in…

Published: April 2010, Paperback,
EAN: 9780749460570

Read more

BrandChild

BrandChild

Martin Lindstrom

£24.99

Praise and Reviews 'This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation...'- Philip Kotler, S C Johnson & Sons Distinguished…

Published: October 2004, Paperback,
EAN: 9780749442842

Read more

BrandChild

BrandChild

Martin Lindstrom, Patricia B Seybold

£25.00

Praise and Reviews 'This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation...'- Philip Kotler, S C Johnson & Sons Distinguished…

Published: February 2003, Hardback,
EAN: 9780749438678

Read more