About The Author
Books By This Author
£14.99Who are the world's best retail brands? Is there a formula for success you can learn from? How to Succeed at Retail helps you find the key factors that will mak...Published May 2009, Paperback,
ISBN: 9780749455941£19.99Private Label is a powerful and compelling book of international scope on both the dangers and the opportunities posed by the rapid growth in recent years of pr...Published May 2009, Paperback,
How to Succeed at Retail
How to Succeed at Retail examines - through 25 winning international case studies, from Apple to Zara - how the world's most successful brands sell themselves to today's increasingly demanding shoppers. It identifies key factors that can lead to retail success, and is essential reading for anyone in any company who wants to increase the sales of branded products.
Become An Author
Kogan Page is always seeking to attract new authors. If you have a proposal you wish us to consider, this section tells you how to do it.Read More