Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current a...
Published Jul 2013, Paperback,
Advertising can be great. Great advertising, that is. Brands live or die on the power of their advertising and the adver...
Published Nov 2012, Paperback,
The Luxury Strategy has established itself as the definitive work on the essence of a luxury strategy, providing a thoro...
Published Sep 2012, Hardback,
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher wit...
Published Mar 2012, Paperback,
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In Brandwas...
Published Jan 2012, Paperback,
Seismic changes are occurring in the world of advertising due to the inexorable rise of new technologies and the way con...
Published Dec 2011, Paperback,
Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - ...
Published Oct 2011, Hardback,
Although the basic principles and theories of marketing haven't changed, many of the tools have. With new reliance on on...
Published Mar 2011, Paperback,
'I believe that 'emotion' is where it's at' Tom Peters For far too long, emotions have been ignored in favour of ration...
Published Oct 2010, Paperback,
Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science h...
Published Sep 2010, Hardback,