Advertising

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£24.99

Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current a...

Published Jul 2013, Paperback,
ISBN: 9780749464318

£14.99

Advertising can be great. Great advertising, that is. Brands live or die on the power of their advertising and the adver...

Published Nov 2012, Paperback,
ISBN: 9780749466213

£34.99

The Luxury Strategy has established itself as the definitive work on the essence of a luxury strategy, providing a thoro...

Published Sep 2012, Hardback,
ISBN: 9780749464912

£19.99

Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher wit...

Published Mar 2012, Paperback,
ISBN: 9780749464271

£14.99

Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In Brandwas...

Published Jan 2012, Paperback,
ISBN: 9780749465049

£29.99

Seismic changes are occurring in the world of advertising due to the inexorable rise of new technologies and the way con...

Published Dec 2011, Paperback,
ISBN: 9780749463052

£19.99

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - ...

Published Oct 2011, Hardback,
ISBN: 9780749461812

£14.99

Although the basic principles and theories of marketing haven't changed, many of the tools have. With new reliance on on...

Published Mar 2011, Paperback,
ISBN: 9780749462710

£14.99

'I believe that 'emotion' is where it's at' Tom Peters For far too long, emotions have been ignored in favour of ration...

Published Oct 2010, Paperback,
ISBN: 9780749461898

£19.95

Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science h...

Published Sep 2010, Hardback,
ISBN: 9780749457570

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