The word 'luxury' has almost lost its meaning. Once used to describe genuinely prestigious products or places, the conce...
Published Oct 2009, Hardback,
The second edition of Ads to Icons examines current and future trends in advertising. Through 50 updated international c...
Published Aug 2009, Paperback,
Advertising research organizations have been trying for years to measure the effectiveness of advertising. The Advertise...
Published Jul 2008, Paperback,
Written in straightforward language, this useful guide offers you tried and tested advice on constructing profitable mar...
Published Mar 2008, Paperback,
The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. ...
Published Feb 2008, Hardback,
In our visually dominated age, there is an even greater reason for copy to be beautifully and sharply written, to have i...
Published Apr 2006, Paperback,
'All grown-up advertising people will be grateful to it; with advertisers, perhaps, the most grateful of all.' - Jeremy ...
Published Sep 2005, Paperback,