Luxury World
£19.95
The word 'luxury' has almost lost its meaning. Once used to describe genuinely prestigious products or places, the conce...
Published Oct 2009, Hardback,
ISBN: 9780749452636
ISBN: 9780749452636
Ads to Icons
£19.99
The second edition of Ads to Icons examines current and future trends in advertising. Through 50 updated international c...
Published Aug 2009, Paperback,
ISBN: 9780749456474
ISBN: 9780749456474
The Advertised Mind
£18.99
Advertising research organizations have been trying for years to measure the effectiveness of advertising. The Advertise...
Published Jul 2008, Paperback,
ISBN: 9780749450243
ISBN: 9780749450243
How to Market Your Business
£12.99
Written in straightforward language, this useful guide offers you tried and tested advice on constructing profitable mar...
Published Mar 2008, Paperback,
ISBN: 9780749451455
ISBN: 9780749451455
Branded Male
£19.95
The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. ...
Published Feb 2008, Hardback,
ISBN: 9780749450113
ISBN: 9780749450113
How to Write Great Copy
£24.99
In our visually dominated age, there is an even greater reason for copy to be beautifully and sharply written, to have i...
Published Apr 2006, Paperback,
ISBN: 9780749446635
ISBN: 9780749446635
How to Advertise
£19.95
'All grown-up advertising people will be grateful to it; with advertisers, perhaps, the most grateful of all.' - Jeremy ...
Published Sep 2005, Paperback,
ISBN: 9780749444624
ISBN: 9780749444624
