Branding

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£24.99

The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questione...

Published Jan 2014, Paperback,
ISBN: 9780749469290

£29.99

With dramatic changes in consumer behaviour - from online shopping to the influence of social media - marketers are find...

Published Nov 2013, Paperback,
ISBN: 9780749469627

£14.99

What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for busin...

Published Jun 2013, Paperback,
ISBN: 9780749468859

£19.99

Generation Y (16-32 year olds) are the most marketing savvy and advertising critical generation ever. Three times the si...

Published Mar 2013, Paperback,
ISBN: 9780749468040

£19.99

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topsh...

Published Oct 2012, Paperback,
ISBN: 9780749464462

£24.99

The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their...

Published Jun 2012, Paperback,
ISBN: 9780749465704

£24.99

Any business that wants to continue growing has to consider new ways of developing and engaging with customers and clien...

Published Mar 2012, Paperback,
ISBN: 9780749463250

£14.99

Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In Brandwas...

Published Jan 2012, Paperback,
ISBN: 9780749465049

£39.99

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand M...

Published Jan 2012, Paperback,
ISBN: 9780749465155

£19.99

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - ...

Published Oct 2011, Hardback,
ISBN: 9780749461812

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