International Business

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£14.99

Whether you speak English as a first, second or even third language, intercultural business communications means that ge...

Published Nov 2012, Paperback,
ISBN: 9780749466138

£39.99

International Management explores management opportunities in encounters across the world between national, organisation...

Published Aug 2012, Paperback,
ISBN: 9780749465285

£9.99

Exporting is not just for large organizations and multi-nationals. Research shows that companies that export are more pr...

Published Jun 2012, Paperback,
ISBN: 9780749463717

£24.99

Exporting is a fantastic way for companies of all sizes to grow their business, and with many governments offering exten...

Published May 2012, Paperback,
ISBN: 9780749463755

£49.99

When managed well, intellectual property (IP) puts enterprises in a position to lock in an advantage and command a premi...

Published May 2012, Hardback,
ISBN: 9780749464158

£29.99

Walmart, the biggest retailer on earth, has a truly global influence that touches consumers and businesses around the wo...

Published Apr 2012, Paperback,
ISBN: 9780749462734

£39.99

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand M...

Published Jan 2012, Paperback,
ISBN: 9780749465155

£39.99

Designed for use by anyone involved in international sales, finance, shipping and administration, The Handbook of Intern...

Published Dec 2011, Paperback,
ISBN: 9780749463977

£16.99

As business becomes increasingly reliant on succeeding in export markets, the need for specialist knowledge in internati...

Published Aug 2011, Paperback,
ISBN: 9780749462130

£29.95

In building a brand and capturing its full potential, commercial rights matter just as much as creative expression. With...

Published Aug 2011, Hardback,
ISBN: 9780749461447

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