Whether you speak English as a first, second or even third language, intercultural business communications means that ge...
Published Nov 2012, Paperback,
International Management explores management opportunities in encounters across the world between national, organisation...
Published Aug 2012, Paperback,
Exporting is not just for large organizations and multi-nationals. Research shows that companies that export are more pr...
Published Jun 2012, Paperback,
Exporting is a fantastic way for companies of all sizes to grow their business, and with many governments offering exten...
Published May 2012, Paperback,
When managed well, intellectual property (IP) puts enterprises in a position to lock in an advantage and command a premi...
Published May 2012, Hardback,
Walmart, the biggest retailer on earth, has a truly global influence that touches consumers and businesses around the wo...
Published Apr 2012, Paperback,
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand M...
Published Jan 2012, Paperback,
Designed for use by anyone involved in international sales, finance, shipping and administration, The Handbook of Intern...
Published Dec 2011, Paperback,
As business becomes increasingly reliant on succeeding in export markets, the need for specialist knowledge in internati...
Published Aug 2011, Paperback,
In building a brand and capturing its full potential, commercial rights matter just as much as creative expression. With...
Published Aug 2011, Hardback,