Market Research

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£24.99

Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and ...

Published Oct 2013, Paperback,
ISBN: 9780749468644

£29.99

Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to i...

Published Jun 2013, Paperback,
ISBN: 9780749467791

£14.99

Advertising can be great. Great advertising, that is. Brands live or die on the power of their advertising and the adver...

Published Nov 2012, Paperback,
ISBN: 9780749466213

£9.99

Effective Customer Care is an essential guide to creating excellent customer service that will not only satisfy your cus...

Published Jun 2010, Paperback,
ISBN: 9780749459970

£24.95

Qualitative Research helps those who have limited experience of qualitative research, to become proficient buyers of res...

Published Oct 2009, Paperback,
ISBN: 9780749454647

£18.99

More Guerrilla Marketing Research, the follow-up title to Guerrilla Marketing Research destroys the myth that only big c...

Published Sep 2009, Hardback,
ISBN: 9780749455477

£19.99

Trend forecasting is a science: tomorrow is predictable. Understanding consumer trends means the difference between corp...

Published Sep 2009, Hardback,
ISBN: 9780749454500

£24.95

Customer satisfaction and loyalty has been one of the largest areas of market research for the past twenty years, and in...

Published Jul 2005, Paperback,
ISBN: 9780749443368

£24.95

Part of the new Market Research in Practice series - essential guides for the burgeoning Market Research Society trainin...

Published Oct 2004, Paperback,
ISBN: 9780749442927

£24.99

This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and exp...

Published Mar 2004, Paperback,
ISBN: 9780749441807

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