Sales & Marketing
Kogan Page publishes market-leading books on all areas of sales and marketing - from market research and marcoms to digital marketing, sales management and how to close a deal. If you work in sales and marketing, are building a brand or developing a new product, these affordable and practical books are a must.
Featured Titles
The New Strategic Brand Management
The New Strategic Brand Management by Jean-Noël Kapferer is the essential reference source on brand management and strategic brand thinking for all marketing professionals and students.Read More
Campaign It!
Campaign It! will improve the way you communicate and so enable you to achieve your desired outcomes more effectively and efficiently.Read More