Online Public Relations
£24.99
The internet, social media and advances in mobile technology have totally revolutionized the practice of public relation...
Published Dec 2013, Paperback,
ISBN: 9780749465452
ISBN: 9780749465452
Masterminding the Deal
£49.99
Global M&A activity may have seemed to quieten in recent years, but a new megaboom is already underway - exemplified...
Published Aug 2013, Paperback,
ISBN: 9780749469528
ISBN: 9780749469528
Questionnaire Design
£29.99
Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to i...
Published Jun 2013, Paperback,
ISBN: 9780749467791
ISBN: 9780749467791
Business and Financial Models
£24.99
Financial modelling is a vital tool for business strategists and decision makers. A good business model should describe ...
Published Mar 2013, Paperback,
ISBN: 9780749468101
ISBN: 9780749468101
Organizational Behaviour
£39.99
Organizational Behaviour bridges the gap between OB and HRM, and the interrelated nature of these fields of study that a...
Published Jan 2013, Paperback,
ISBN: 9780749463601
ISBN: 9780749463601
Accounting for Non-Accountants
£19.99
Designed for students and managers who are approaching the subject from a non-finance background, Accounting for Non-Acc...
Published Jan 2013, Paperback,
ISBN: 9780749465971
ISBN: 9780749465971
Essential Law for Marketers
£19.99
The second edition of the bestselling marketing law book helps to steer the reader through the legal minefield of EU and...
Published Jan 2013, Paperback,
ISBN: 9780749464509
ISBN: 9780749464509
High Impact Marketing That Gets Results
£19.99
Great marketing isn't just about marketing output. It's about creating measurable business outcomes. High Impact Marketi...
Published Jan 2013, Paperback,
ISBN: 9780749464523
ISBN: 9780749464523
The Art of Influencing and Selling
£19.99
Whether you're new to sales or have at least one year's experience in selling, this book will leapfrog your selling skil...
Published Jan 2013, Paperback,
ISBN: 9780749464486
ISBN: 9780749464486
Green Logistics
£39.99
As concern for the environment rises, companies must take more account of the external costs of logistics associated mai...
Published Dec 2012, Paperback,
ISBN: 9780749466251
ISBN: 9780749466251
