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A Practical Guide to Entrepreneurship

Michael J Morris

How to Turn an Idea into a Profitable Business

£24.99

A Practical Guide to Entrepreneurship takes you through each step of the start-up process, covering planning, marketing, selling and advertising, finances, and business law

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    Book Details

    ISBN: 9780749466886
    Published date: 3 Nov 2012
    Paperback

    304 Pages
    Dimensions: 240x170mm
    Language: English

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    About The Book

    A Practical Guide to Entrepreneurship combines well-researched understanding of entrepreneurship issues with practical guidance in the form of case studies, exercises, advice and tips. Developed as a textbook based on the bestseller Starting a Successful Business by the same author, it's ideal for teaching undergraduates, postgraduates and MBA students, offering a solid learning experience and a contemporary overview of the subject. It will also appeal to students who are looking for a supplementary text or indeed anyone who is thinking of starting their own business. It includes a section on generating and screening ideas, summaries of academic models and theories, information on new developments in the field and useful supplementary online material for students and teachers.

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    About The Author

    Michael Morris has taught for university business schools and contributed regular columns to business magazines, as well as writing three titles published by Kogan Page. After senior management experience in small-to-medium sized firms he advised small firms for over a decade before moving to academia.


    Michael J Morris


    Other titles by this author

    Starting a Successful Business

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