Title

Bite Studio - Visual Editor

Kogan Page USA

Your Basket (0)

Kogan Page

Kogan Page

Product Details

Creating the Strategy

Rennie Gould

Winning and Keeping Customers in B2B Markets

£29.99

This book fills a significant gap in the market for a practical, 'how-to' approach that brings together the most important elements of business strategy, B2B marketing theory and sales management, responding to the increasing recognition of the role of strategic customer relationships as a means to create competitive advantage.

Buy direct

Buy from Amazon

    Book Details

    ISBN: 9780749466145
    Published date: 3 Aug 2012
    Paperback

    248 Pages
    Dimensions: 234x156mm
    Language: English

    About The Book

    Creating the Strategy is a practical guide that brings together the most important elements of business strategy, B2B marketing theory and sales management.

    Aimed at those wanting to structure their organizations around the winning and keeping of customers in B2B markets, the book introduces a number of unique and powerful methodologies proven in workshops conducted with clients such as Mercedes-Benz and AXA Insurance. It is structured around the Sales & Business Performance Value Chain, a unique and integrated process that builds awareness and understanding of all factors impacting on sales and business performance, providing an important diagnostic tool.

    Whether you are working for a large organisation or a small company, Creating the Strategy will help you recognise and implement the key elements responsible for creating outstanding sales and business performance in B2B markets.

    Related Titles

    Press Quotes

    A good read for business leaders, not just marketing managers and directors. The book sets out to provide a practical guide for businesses and delivers on this promise.

    B2B Marketing Magazine

    About The Author

    As CEO and creator of Customize UK Training, Rennie Gould is a highly qualified consultant and professional practitioner in B2B sales, customer strategy and sales management with significant experience with a variety of clients from around the world, including Mercedes Benz, AXA, and Pirelli.


    Rennie Gould


    Share this page
    PageId: 3410 UserId: 5