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Evaluating Public Relations

Tom Watson, Paul Noble

A Best Practice Guide to Public Relations Planning, Research & Evaluation

£19.99

This is a best practice guide to public relations planning, research & evaluation. The authors highlight expected future developments and the book is illustrated by case studies from around the globe.

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    Book Details

    ISBN: 9780749449797
    Edition 2
    Published date: 3 Oct 2007
    Paperback
    Series: PR In Practice

    256 Pages
    Dimensions: 234x156mm
    Language: English

    About The Book

    Evaluating Public Relations, now published with the CIPR as part of the PR in Practice series, advises PR practitioners at all levels how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews.

    Fully revised and updated, the second edition of this invaluable book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies. This edition includes new information on: online evaluation; measuring relationships; practitioner culture; evaluation procedures and structures; payment by results; econometrics; word of mouth.

    Covering both theory and practice, Evaluating Public Relations is an essential handbook for both students and experienced practitioners.

    Related Titles

    Press Quotes

    Watson and Noble explore the strategy behind assessing PR, with examples of what works from around the world.

    Supply Management

    A step in the right direction to informing industry professionals of the smorgasbord of evaluation options open to them.

    Inside PR

    An excellent overview of the current status of PR evaluation... a welcome and needed addition to the public relations literature.

    Professor Philip Kitchen, Chair in Strategic Marketing, Hull University Business School

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    About The Authors

    Paul Noble is an independent trainer, consultant and academic, now teaching at the CIPR. He is an CIPR approved trainer, e-learning specialist, CIPR diploma course leader and non-executive director of a public relations consultancy. He has more than 25 years' experience in senior roles across a range of environments.

    Dr Tom Watson is Reader in communications at The Media School at Bournemouth University. He was formerly Associate Professor & Head of the School of Communication at Charles Sturt University in Australia and was chairman of the UK's Public Relations Consultants Association from 2000-2002.


    Tom Watson

    Paul Noble


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