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About The Book

Great marketing isn't just about marketing output. It's about creating measurable business outcomes. High Impact Marketing That Gets Results is dedicated to helping marketing students and practitioners understand how to achieve an increase in profits through more cost-effective sales and marketing activities, where the return on investment is the measure of whether that goal has been achieved.

The full range of the marketing mix is covered, within the broader context of overall marketing strategy, including:

Market and customer segmentation; writing a marketing plan; understanding the marketing mix; brochures, press ads and print copy; signs, posters and ambient media; online marketing, mobile marketing; direct marketing; public relations; using promotions; top ten common marketing mistakes to avoid and top ten ways to save money in marketing.

Press Quotes

High Impact Marketing that Gets Results is a must read for any marketer. This book will certainly show you how to get the marketing results you'd require for any campaign. I highly recommend it!

A comprehensive, indispensable, incisive guide to legal touch points for the 21st century marketing professional. Another exceptional 'plain English' offering from the Guru in a Bottle series!

Ardi Kolah conveys his expert knowledge in this comprehensive, up-beat guide, taking complex themes and breaking them down into clear, coherent segments, each providing relevant examples and practical advice on every aspect of high-impact marketing. This book really 'lets the guru out of the bottle' and is an invaluable resource and essential reading for marketers, business managers or anybody active in the field.

Ardi Kolah is not only an expert on marketing but he also knows how to make everything even clearer with the use of pictures. What more could one ask for?

As a management discipline, marketing is changing faster than ever with both the web and mobile opening up new possibilities almost on a daily basis. This book provides an invaluable insight for the student or practitioner of marketing that is looking for guidance in how best to deploy these channels in order to create high impact marketing. Essential reading.

Serving and responding to the customer is the key driver of economic activity. It seems obvious. But doing it - day in - day out - is a relentless activity that requires structure, and the learning from others. This book is a bible of marketing. It gives both academic and practical tips. It helps to make marketing happen. Use it to ensure the prosperity of your enterprise.

Strategy, tactics and guidelines for improving marketing effectiveness are brought to life in this excellent marketing book. I can warmly recommend it to any student or practitioner who wants an up-to-date view on how to engage with key market and customer segments. Written in an authoritative but accessible way, the Guru in a Bottle® Series is an excellent contribution to the understanding of marketing practice.

This book has a way of explaining complex marketing theory in an easy-to-follow and engaging manner. The author has enormous and varied experience himself on which to draw...and he does this with the skill you're accustomed to from his previous work. A must-read for aspiring marketers!

This book provides a practical and enjoyable way for non-marketing people to get to grips with marketing. Readers will increase their knowledge and understanding of the subject and, more importantly, learn how to make a difference in day-to-day decisions.

This comprehensive and insightful book has numerous real life anecdotes any serious marketing practitioner will enjoy reading.

Yet another incredible addition to the Guru in a Bottle® Series. This forms a comprehensive guide to high-impact, high-value campaign strategy. If you need marketing that will give you a competitive advantage then this is the only place to start. Learn from a guru to become one yourself.

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