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The 30 Day MBA in Marketing

Colin Barrow

Your Fast Track Guide to Business Success

£16.99

The 30 Day MBA in Marketing gives you all the marketing skills and know-how you would get from an MBA course at a top business school - at a tiny fraction of the cost.

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    Book Details

    ISBN: 9780749462178
    Published date: 3 Aug 2011
    Paperback

    256 Pages
    Dimensions: 234x156mm
    Language: English

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    About The Book

    The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including such hot topics as Buyer behaviour, Marketing strategy, Promotion and advertising, Pricing, Managing the marketing organization and Marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world's top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. This book includes detailed information on how to find and analyse market data on any business or market anywhere and online appendices that provide an invaluable guide to finding further information and free resources on each topic covered.

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    About The Author

    Colin Barrow has spent 15 years applying the principles and knowledge acquired through his own MBA to successfully running companies. He has lectured, researched and collaborated with colleagues in business schools in the UK, America, Australia, the Far East and throughout Europe and is currently a visiting fellow at Cranfield University and teaches there regularly. He is also the author of The Business Plan Workbook and Financial Management for the Small Business (both Kogan Page).


    Colin Barrow


    Other titles by this author

    The Business Plan Workbook

    The 30 Day MBA in Business Finance

    The 30 Day MBA in International Business

    The 30 Day MBA

    Starting a Business from Home

    Practical Financial Management

    The 30 Day MBA

    Cut Costs Not Corners

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