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The Business Plan Workbook

Colin Barrow, Paul Barrow, Robert Brown

The Definitive Guide to Researching Writing up and Presenting a Winning Plan

£24.99

The Business Plan Workbook is the definitive guide to researching, writing up and presenting a winning business plan, supported by real-life examples of successful plans from entrepreneurs and larger businesses.

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    Book Details

    ISBN: 9780749464615
    Edition 7
    Published date: 3 Apr 2012
    Paperback

    352 Pages
    Dimensions: 234x156mm
    Language: English

    About The Book

    Without a business plan no bank, venture capital house, or corporate parent will consider finance for start up, expansion or venture funding. The Business Plan Workbook is the essential guide to all aspects of business planning for entrepreneurs, senior executives and students alike. Based on methodology developed at Cranfield School of Management and using successful real-life business plans, The Business Plan Workbook brings together the process and procedures required to produce that persuasive plan. The case examples have been fully updated and include a cross section of businesses at various stages in their development, making the book invaluable reading for anyone in business - whatever their background.

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    Press Quotes

    Practical, professional advice presented in a highly accessible format. Based on the Enterprise Programme at Cranfield School of Management, it contains 25 assignments with worksheets and examples to help construct your plan, learning from others as you write.

    Internet Works

    A pleasing read, unlike many other books on this topic... full of practical and professional advice.

    Professional Manager

    About The Authors

    Colin Barrow was formerly Head of the Enterprise Group at Cranfield School of Management, where he taught entrepreneurship on the MBA programme. He is a visiting professor at business schools in the US, Asia, France, Ireland and Austria, and the author of Financial Management for the Small Business, and The 30 Day MBA, both published by Kogan Page.

    Paul Barrow is an author, a Visiting Fellow at Cranfield, and also a consultant advising SMEs on growth strategies. Robert Brown directed the Graduate Enterprise Programme at Cranfield where he led a course on entrepreneurship.


    Colin Barrow

    Paul Barrow

    Robert Brown


    Other titles by these authors

    The 30 Day MBA in Business Finance

    The 30 Day MBA in Marketing

    The 30 Day MBA in International Business

    The 30 Day MBA

    Starting a Business from Home

    Practical Financial Management

    The 30 Day MBA

    Cut Costs Not Corners

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