Title

Bite Studio - Visual Editor

Kogan Page USA

Your Basket (0)

Kogan Page

Kogan Page

Product Details

The Handbook of European Intellectual Property Management

Adam Jolly

Developing, Managing and Protecting Your Company's Intellectual Property

£49.99

This third edition of The Handbook of European Intellectual Property Management provides a fresh examination of the issues facing businesses across Europe who are looking to maximise and protect the value of their innovations, knowledge and brands, and shows how enterprises can put IP at the heart of their business and manage it as an asset.

Buy direct

Buy from Amazon

    Book Details

    ISBN: 9780749464158
    Edition 3
    Published date: 3 May 2012
    Hardback

    376 Pages
    Dimensions: 240x170mm
    Language: English

    About The Book

    When managed well, intellectual property (IP) puts enterprises in a position to lock in an advantage and command a premium. But in Europe, the process of commercializing IP remains fraugt with difficulties, with significant differences existing in the application and interpretation of these rights in each national jurisdiction. Drawing on a wide range of expertise - including editorial support and input from the European Patent Office - The Handbook of European Intellectual Property Management is a practical and easy-to-follow guide that reveals exactly how IP can contribute to improved competitive performance and to greater value on the balance sheet, whilst also offering a template for 'best practice' in IP management.

    Related Titles

    About The Author

    Adam Jolly is a business writer and editor, specializing in the management of growth, innovation, technology and risk. He has produced titles for many of Britain's leading business organizations, and his work appears regularly in the national press. He is the consultant editor of The Growing Business Handbook and The Innovation Handbook, both published by Kogan Page.


    Adam Jolly


    Other titles by this author

    Business Insights: Europe

    The Growing Business Handbook

    The Handbook of Work-based Pension Schemes

    The Innovation Handbook

    The Growing Business Handbook

    Handbook of European Brand Rights Management

    Clean Tech Clean Profits

    Share this page
    PageId: 3225 UserId: 5