Title

Bite Studio - Visual Editor

Kogan Page USA

Your Basket (0)

Kogan Page

Kogan Page

Product Details

Understanding Digital Marketing

Damian Ryan, Calvin Jones

Marketing Strategies for Engaging the Digital Generation

£19.99

Understanding Digital Marketing is a practical guide to web marketing, the rules of new media and researching the new generation of digital consumers. It covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, customer engagement and digital marketing strategies.

Buy direct

Buy from Amazon

    Book Details

    ISBN: 9780749464271
    Edition 2
    Published date: 3 Mar 2012
    Paperback

    304 Pages
    Dimensions: 234x156mm
    Language: English

    About The Book

    Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

    Related Titles

    Press Quotes

    One of the most comprehensive yet easy-to-read books on digital marketing available.

    The Marketer

    About The Authors

    Damian Ryan is a digital media and marketing expert who has been working at the forefront of the media industry for 27 years. He established the first digital agency in the United Kingdom and Ireland in 1997 before moving into corporate finance as a digital media specialist. He is now a founding partner of Mediaventura.com.
    Calvin Jones is a freelance writer who is already widely recognized as an authoritative and knowledgeable commentator in the emerging world of digital marketing.They are both the authors of The Best Digital Marketing Campaigns in the World (also published by Kogan Page).


    Damian Ryan

    Calvin Jones


    Other titles by these authors

    The Best Digital Marketing Campaigns in the World

    Share this page

    Request Inspection Copy


    Inspection copies are available to teaching staff where an adoption would result in the sale of at least twelve copies. We are unable to send inspection copies unless you supply details of the courses for which you are considering the books. All books must be supplied to a work address and are subject to authorisation. Mandatory fields are marked *

    Please note: your email address will be only be used for the purpose of delivering the services outlined above. If you would like to subscribe to our emails, please tick the boxes below.

    Please allow 28 days for delivery. Orders for books not yet published or temporarily out of stock will be recorded and supplied as soon as they are available.

    Read our terms and conditions and privacy policy.

    PageId: 3373 UserId: 5