Clean Tech, Clean Profits provides a unique assessment of the role of innovation in developing profitable business strategies. Through sustainable initiatives, green policies and a growing awareness of climate change, the book provides expert commentary on effective and profitable practice in the world's new low-carbon economy.

Ideas for switching to a low-carbon world are bound to take numerous forms. For businesses, the challenge is to find a way of commercialising these ideas. Although their scale can be small and the set-up costs high, the overall potential of this shift is enormous, as evidenced by the amount of private capital and public funds looking for clean technology in which to invest.

Clean Tech, Clean Profits is a practical guide for entrepreneurs, innovators, designers and investors looking to bring clean technologies to market. Drawing on a wide range of expertise and experience in strategy, technology, branding, intellectual property, design and finance, it provides clear insight on how companies can best position themselves for the growth in the clean tech-industry. »