Innovation and Best Practice
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Showing 1 - 10 of 713 results

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Geodemographics for Marketers

Geodemographics for Marketers

Barry Leventhal

£29.99

Geodemographics is a successful data-driven analysis tool for marketers. Since its launch in 1979 the technique has been in continuous use, to the extent that geodemographic classifications are widely…


Published: January 2016, Paperback
EAN: 9780749473822


Planning and Managing Public Relations Campaigns

Planning and Managing Public Relations Campaigns

Anne Gregory

£24.99

Getting a public relations campaign or programme off the ground can seem an overwhelming task. The secret of success lies in good planning and effective management. Planning and Managing Public Relations…


Published: December 2015, Paperback
EAN: 9780749468736


Economics for Business

Economics for Business

Ivan K. Cohen

£29.99

Packed with examples of current global issues from the world of business, Economics for Business enables the reader to develop a clear understanding of the economic environment in which business takes place.…


Published: November 2015, Paperback
EAN: 9780749470197


Global Business Ethics

Global Business Ethics

Ronald D Francis, Guy Murfey

£34.99

Global Business Ethics takes a fresh look at one of the key foundations of business: the need to conduct business responsibly, sustainably and within a sound ethical framework. In an increasingly globalized…


Published: November 2015, Paperback
EAN: 9780749473952


Media Interview Techniques

Media Interview Techniques

Robert Taylor

£19.99

Any individual preparing for an encounter with the media, however practised they are or well-rehearsed, understandably feels a sense of trepidation over failing to convey the essential points, or encountering…


Published: November 2015, Paperback
EAN: 9780749474720


Showing 1 - 10 of 713 results

Aviation Logistics

Aviation Logistics

Michael Sales

£44.99

Aviation Logistics is a new approach to explain the function of the air cargo business and its role in global supply chains. Michael Sales analyses the close relationship between the rapidly evolving global…


Published: December 2015, Paperback
EAN: 9780749472702


The Handbook of Reverse Logistics

The Handbook of Reverse Logistics

Mike Bernon, John Cullen, Jonathan Gorst, Chartered Institute of Logistics and Transport

£44.99

While reverse logistics has always been an important part of the supply chain, its importance has grown substantially in the past few years. This has been driven by: increasingly generous returns policies,…


Published: December 2015, Paperback
EAN: 9780749464639


Fashion Logistics

Fashion Logistics

John Fernie, David B. Grant

£44.99

Fashion Logistics is an essential new text looking at the principles and practices behind responsible fashion retailing and cost-effective supply chain management in the fashion industry. Sharing the expertise…


Published: November 2015, Paperback
EAN: 9780749472986


Marketing Communications

Marketing Communications

Ze Zook, PR Smith

£39.99

Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents…


Published: November 2015, Paperback
EAN: 9780749473402


Bids, Tenders and Proposals

Bids, Tenders and Proposals

Harold Lewis

£29.99

Bids Tenders and Proposals is a practical guide to winning contracts and funding through competitive bids, proposals and tenders. Written in a clear, accessible style using examples and checklists from…


Published: October 2015, Paperback
EAN: 9780749474843


Showing 1 - 10 of 713 results


Showing 1 - 10 of 713 results