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Showing 1 - 10 of 721 results

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Digital Selling

Digital Selling

Grant Leboff

£19.99

The sales and marketing functions are increasingly converging, with lead generation now frequently arising from digital promotional campaigns, and the opportunities for tried and tested consultative sales…


Published: April 2016, Paperback
EAN: 9780749475079


Digital Marketing Strategy

Digital Marketing Strategy

Simon Kingsnorth

£29.99

In an over-saturated digital world in which customers are bombarded with marketing messages, the key question for marketers has become how to get their brand's voice heard above the noise. It is no longer…


Published: February 2016, Paperback
EAN: 9780749474706


E-Logistics

E-Logistics

Yingli Wang, Stephen Pettit

£44.99

E-logistics serves as the nerve system for the whole supply chain and enables smooth information flow within and between organisations. Recognising its strategic importance to modern logistics provisions…


Published: January 2016, Paperback
EAN: 9780749472665


Learn to Drive in 10 Easy Stages

Learn to Drive in 10 Easy Stages

Margaret Stacey, John Wells

£14.99

Learn to Drive is one of the most well established guides to preparing for and undergoing a driving test. This new edition contains everything that prospective students need to know - with both the theory…


Published: January 2016, Paperback
EAN: 9780749474782


The 30 Day MBA

The 30 Day MBA

Colin Barrow

£16.99

Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this fourth edition of the hugely successful The 30 Day MBA shows you to use key business concepts…


Published: January 2016, Paperback
EAN: 9780749475000


Showing 1 - 10 of 721 results

Aviation Logistics

Aviation Logistics

Michael Sales

£44.99

Aviation Logistics is a new approach to explain the function of the air cargo business and its role in global supply chains. Michael Sales analyses the close relationship between the rapidly evolving global…


Published: February 2016, Paperback
EAN: 9780749472702


Marketing Communications

Marketing Communications

Ze Zook, PR Smith

£39.99

Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents…


Published: February 2016, Paperback
EAN: 9780749473402


Geodemographics for Marketers

Geodemographics for Marketers

Barry Leventhal

£29.99

Geodemographics, the process of analyzing survey data to profile economic and demographic characteristics of populations, is a successful data-driven analysis tool for marketers. Geodemographic classifications…


Published: January 2016, Paperback
EAN: 9780749473822


Strength-Based Leadership Coaching in Organizations

Strength-Based Leadership Coaching in Organizations

Doug MacKie

£29.99

Positive organizational psychology, with its focus on the identification and development of strengths, is a natural ally to executive development and leadership coaching. However, this approach is only…


Published: January 2016, Paperback
EAN: 9780749474430


The 30 Day MBA in Business Finance

The 30 Day MBA in Business Finance

Colin Barrow

£16.99

The 30 Day MBA in Business Finance provides a complete 'course' in business finance, covering 13 key topics which fall under three main headings - the Fundamentals of Business Finance, Corporate Capital…


Published: January 2016, Paperback
EAN: 9780749475406


Showing 1 - 10 of 721 results


Showing 1 - 10 of 721 results