Innovation and Best Practice
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Showing 1 - 10 of 719 results

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Economics for Business

Economics for Business

Ivan K. Cohen

£29.99

Packed with examples of current global issues from the world of business, Economics for Business enables the reader to develop a clear understanding of the economic environment in which business takes place.…


Published: September 2020, Paperback
EAN: 9780749470197


Tesco’s Supply Chain

Tesco’s Supply Chain

Robert Mason, Barry Evans

£49.99

This book explores how Tesco grew under a determined supply chain strategy to achieve their dominant UK and global position. It shows how Tesco's senior leadership made a simple, but game-changing, decision…


Published: September 2020, Paperback
EAN: 9780749472078


Reverse Logistics

Reverse Logistics

Mike Bernon, John Cullen, Jonathan Gorst, Chartered Institute of Logistics and Transport

£44.99

Increasingly generous returns policies, growing legislation on product disposal, rising consumer social responsibility -reverse logistics is becoming an ever more important issue in supply chain management.…


Published: October 2015, Paperback
EAN: 9780749464639


Aviation Logistics

Aviation Logistics

Michael Sales

£44.99

Aviation Logistics is a new approach to explain the function of the air cargo business and its role in global supply chains. Michael Sales analyses the close relationship between the rapidly evolving global…


Published: July 2015, Paperback
EAN: 9780749472702


Planning and Managing Public Relations Campaigns

Planning and Managing Public Relations Campaigns

Anne Gregory

£24.99

Getting a public relations campaign or programme off the ground can seem an overwhelming task. The secret of success lies in good planning and effective management. Planning and Managing Public Relations…


Published: July 2015, Paperback
EAN: 9780749468736


Showing 1 - 10 of 719 results

Organizational Management

Organizational Management

Peter Stokes, Neil Moore, Simon M Smith, Caroline Rowland, Peter Scott

£34.99

Organizational Management fuses normative, critical and practitioner aspects of organizational management. It provides useful and practical guidelines for planning, leading and controlling the efforts…


Published: September 2020, Paperback
EAN: 9780749468361


Cool Chain Logistics

Cool Chain Logistics

Michael Sales, Alex von Stempel

£44.99

Cool Chain Logistics is the management of the flow of raw materials or finished products in a temperature sensitive environment, including perishable products which require proper temperature maintenance…


Published: November 2015, Paperback
EAN: 9780749472870


Decoding the Irrational Consumer

Decoding the Irrational Consumer

Darren Bridger

£29.99

Marketers increasingly understand that consumer decisions are often irrational, emotional and subconscious. A new generation of research tools, including behavioural economics, eye-tracking, implicit response…


Published: August 2015, Paperback
EAN: 9780749473846


Category Management in Purchasing

Category Management in Purchasing

Jonathan O'Brien

£49.99

Category management is a technique used to understand markets, analyse spend and make purchasing decisions which save money. Category Management in Purchasing is the definitive guide to strategic category…


Published: July 2015, Hardback
EAN: 9780749472306


Practical Text Analysis

Practical Text Analysis

Steven Struhl

£29.99

Bridging the gap between the marketer who must put text analytics to use and the increasingly rarefied community of data analysis experts, Practical Text Analysis is an accessible guide to the many remarkable…


Published: July 2015, Paperback
EAN: 9780749474010


Showing 1 - 10 of 719 results


Showing 1 - 10 of 719 results