Innovation and Best Practice
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Showing 1 - 10 of 692 results

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Planning and Managing Public Relations Campaigns

Planning and Managing Public Relations Campaigns

Anne Gregory

£24.99

Getting a public relations campaign or programme off the ground can seem an overwhelming task. The secret of success lies in good planning and effective management. Planning and Managing Public Relations…


Published: November 2015, Paperback
EAN: 9780749468736


Decoding the Irrational Consumer

Decoding the Irrational Consumer

Darren Bridger

£29.99

Marketers increasingly understand that consumer decisions are often irrational, emotional and subconscious. A new generation of research tools, including behavioural economics, eye-tracking, implicit response…


Published: August 2015, Paperback
EAN: 9780749473846


Practical Text Analytics

Practical Text Analytics

Steven Struhl

£29.99

Bridging the gap between the marketer who must put text analytics to use and the increasingly rarefied community of data analysis experts, Practical Text Analytics is an accessible guide to the many remarkable…


Published: July 2015, Paperback
EAN: 9780749474010


Valuable Content Marketing

Valuable Content Marketing

Sonja Jefferson, Sharon Tanton

£24.99

From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever. When businesses get it right and create the type of marketing people love…


Published: July 2015, Paperback
EAN: 9780749473273


Global Supply Chain Ecosystems

Global Supply Chain Ecosystems

Mark Millar

£44.99

Supply chains that were once local or regional are now truly global and have become exponentially more complex. As a result of recent and rapid developments in world commerce, we have seen supply chains…


Published: June 2015, Paperback
EAN: 9780749471583


Showing 1 - 10 of 692 results

The Handbook of Reverse Logistics

The Handbook of Reverse Logistics

Mike Bernon, John Cullen, Jonathan Gorst, Chartered Institute of Logistics and Transport

£44.99

While reverse logistics has always been an important part of the supply chain its importance has grown substantially in the past few years. This has been driven by: increasingly generous returns policies,…


Published: October 2015, Paperback
EAN: 9780749464639


Category Management in Purchasing

Category Management in Purchasing

Jonathan O'Brien

£49.99

Category management is a technique used to understand markets, analyse spend and make purchasing decisions which save money. Category Management in Purchasing is the definitive guide to strategic category…


Published: July 2015, Hardback
EAN: 9780749472306


The Handbook of European Intellectual Property Management

The Handbook of European Intellectual Property Management

Adam Jolly

£49.99

When managed well, IP can become the most enduring form of competitive advantage, creating streams of revenue well into the future. But for many in Europe, IP can still seem complicated to acquire, expensive…


Published: July 2015, Hardback
EAN: 9780749470456


Food Supply Chain Management and Logistics

Food Supply Chain Management and Logistics

Samir Dani

£44.99

With the growth of the food industry come unique logistics challenges, new supply routes, demand dynamics and investment re-shaping the future of the food logistics industry. It is therefore important…


Published: June 2015, Paperback
EAN: 9780749473648


Marketing Analytics

Marketing Analytics

Mike Grigsby

£29.99

Marketing Analytics: A Practical Guide to Real Marketing Science arms business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing problems,…


Published: June 2015, Paperback
EAN: 9780749474171


Showing 1 - 10 of 692 results


Showing 1 - 10 of 692 results