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Showing 1 - 10 of 715 results

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Economics for Business

Economics for Business

Ivan K. Cohen

£29.99

Packed with examples of current global issues from the world of business, Economics for Business enables the reader to develop a clear understanding of the economic environment in which business takes place.…


Published: September 2020, Paperback
EAN: 9780749470197


Reverse Logistics

Reverse Logistics

Mike Bernon, John Cullen, Jonathan Gorst, Chartered Institute of Logistics and Transport

£44.99

Increasingly generous returns policies, growing legislation on product disposal, rising consumer social responsibility -reverse logistics is becoming an ever more important issue in supply chain management.…


Published: October 2015, Paperback
EAN: 9780749464639


Marketing Analytics

Marketing Analytics

Mike Grigsby

£29.99

Marketing Analytics: A Practical Guide to Real Marketing Science arms business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing problems,…


Published: August 2015, Paperback
EAN: 9780749474171


The Fear Free Organization

The Fear Free Organization

Paul Brown, Joan Kingsley, Sue Paterson

£29.99

Leadership that makes a difference takes guts and confidence, plus belief in oneself and belief in the key players in the organization. It is built on trust, not fear. Scared people spend a lot more time…


Published: July 2015, Paperback
EAN: 9780749472955


Valuable Content Marketing

Valuable Content Marketing

Sonja Jefferson, Sharon Tanton

£24.99

From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever. When businesses get it right and create the type of marketing people love…


Published: July 2015, Paperback
EAN: 9780749473273


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Tesco’s Supply Chain

Tesco’s Supply Chain

Robert Mason, Barry Evans

£49.99

This book explores how Tesco grew under a determined supply chain strategy to achieve their dominant UK and global position. It shows how Tesco's senior leadership made a simple, but game-changing, decision…


Published: September 2020, Paperback
EAN: 9780749472078


Decoding the Irrational Consumer

Decoding the Irrational Consumer

Darren Bridger

£29.99

Marketers increasingly understand that consumer decisions are often irrational, emotional and subconscious. A new generation of research tools, including behavioural economics, eye-tracking, implicit response…


Published: August 2015, Paperback
EAN: 9780749473846


Practical Text Analysis

Practical Text Analysis

Steven Struhl

£29.99

Bridging the gap between the marketer who must put text analytics to use and the increasingly rarefied community of data analysis experts, Practical Text Analysis is an accessible guide to the many remarkable…


Published: July 2015, Paperback
EAN: 9780749474010


The Handbook of European Intellectual Property Management

The Handbook of European Intellectual Property Management

Adam Jolly

£49.99

When managed well, IP can become the most enduring form of competitive advantage, creating streams of revenue well into the future. But for many in Europe, IP can still seem complicated to acquire, expensive…


Published: July 2015, Hardback
EAN: 9780749470456


Cool Chain Logistics

Cool Chain Logistics

Michael Sales

£44.99

Cool Chain Logistics is the management of the flow of raw materials or finished products in a temperature sensitive environment, including perishable products which require proper temperature maintenance…


Published: June 2015, Paperback
EAN: 9780749472870


Showing 1 - 10 of 715 results


Showing 1 - 10 of 715 results