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Showing 1 - 10 of 722 results

Showing 1 - 10 of 722 results

Digital Selling

Digital Selling

Grant Leboff

£19.99

The sales and marketing functions are increasingly converging, with lead generation now frequently arising from digital promotional campaigns, and the opportunities for tried and tested consultative sales…


Published: June 2016, Paperback
EAN: 9780749475079

Available to pre-order from 3rd March 2016
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The TV Brand Builders

The TV Brand Builders

Andy Bryant, Charlie Mawer

£19.99

In an average month, over 360 billion hours of TV are watched globally and shows are reviewed in national media, dissected in blogs and tweets and debated passionately by viewers and fans. But how do these…


Published: April 2016, Paperback
EAN: 9780749476687

Available to pre-order from 3rd January 2016
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E-Logistics

E-Logistics

Yingli Wang, Stephen Pettit

£44.99

E-logistics serves as the nerve system for the whole supply chain and enables smooth information flow within and between organisations. This contributed book focusses on the strategic role of e-logistics…


Published: March 2016, Paperback
EAN: 9780749472665

Available to pre-order from 3rd December 2015
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Market Research in Practice

Market Research in Practice

Matthew Harrison, Julia Cupman, Oliver Truman, Paul N Hague

£29.99

Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their…


Published: March 2016, Paperback
EAN: 9780749475857

Available to pre-order from 3rd December 2015
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Aviation Logistics

Aviation Logistics

Michael Sales

£44.99

Aviation Logistics looks at the function of the air cargo business and its role in global supply chains and logistics. As global economies are constantly evolving, the supply chain business with its transport…


Published: February 2016, Paperback
EAN: 9780749472702

Available to pre-order from 3rd November 2015
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The Handbook of Reverse Logistics

The Handbook of Reverse Logistics

Mike Bernon, John Cullen, Jonathan Gorst, Chartered Institute of Logistics and Transport

£44.99

While reverse logistics has always been an important part of the supply chain, its importance has grown substantially in the past few years. This has been driven by: increasingly generous returns policies,…


Published: April 2016, Paperback
EAN: 9780749464639

Available to pre-order from 3rd January 2016
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Digital Marketing Strategy

Digital Marketing Strategy

Simon Kingsnorth

£29.99

Digital Marketing Strategy unites digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, Segmentation Targeting and Positioning, Customer…


Published: March 2016, Paperback
EAN: 9780749474706

Available to pre-order from 3rd December 2015
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How Cool Brands Stay Hot

How Cool Brands Stay Hot

Joeri Van Den Bergh, Mattias Behrer

£19.99

How Cool Brands Stay Hot analyses Generation Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering applicable, proven strategies…


Published: March 2016, Paperback
EAN: 9780749477172

Available to pre-order from 3rd December 2015
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Strength-Based Leadership Coaching in Organizations

Strength-Based Leadership Coaching in Organizations

Doug MacKie

£29.99

Positive organizational psychology, with its focus on the identification and development of strengths, is a natural ally to executive development and leadership coaching. However, this approach is only…


Published: March 2016, Paperback
EAN: 9780749474430

Available to pre-order from 3rd December 2015
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Marketing Communications

Marketing Communications

Ze Zook, PR Smith

£39.99

Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents…


Published: February 2016, Paperback
EAN: 9780749473402

Available to pre-order from 3rd November 2015
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Showing 1 - 10 of 722 results


Showing 1 - 10 of 722 results