Innovation and Best Practice
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Showing 1 - 10 of 705 results

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Geodemographics for Marketers

Geodemographics for Marketers

Barry Leventhal

£29.99

Geodemographics is a successful data-driven analysis tool for marketers. Since its launch in 1979 the technique has been in continuous use, to the extent that geodemographic classifications are widely…


Published: January 2016, Paperback
EAN: 9780749473822


Economics for Business

Economics for Business

Ivan K. Cohen

£29.99

Packed with examples of current global issues from the world of business, Economics for Business enables the reader to develop a clear understanding of the economic environment in which business takes place.…


Published: November 2015, Paperback
EAN: 9780749470197


Global Business Ethics

Global Business Ethics

Ronald D Francis, Guy Murfey

£34.99

Global Business Ethics takes a fresh look at one of the key foundations of business: the need to conduct business responsibly, sustainably and within a sound ethical framework. In an increasingly globalized…


Published: November 2015, Paperback
EAN: 9780749473952


Planning and Managing Public Relations Campaigns

Planning and Managing Public Relations Campaigns

Anne Gregory

£24.99

Getting a public relations campaign or programme off the ground can seem an overwhelming task. The secret of success lies in good planning and effective management. Planning and Managing Public Relations…


Published: November 2015, Paperback
EAN: 9780749468736


Category Management in Purchasing

Category Management in Purchasing

Jonathan O'Brien

£49.99

Category management is a technique used to understand markets, analyse spend and make purchasing decisions which save money. Category Management in Purchasing is the definitive guide to strategic category…


Published: October 2015, Hardback
EAN: 9780749472306


Showing 1 - 10 of 705 results

Aviation Logistics

Aviation Logistics

Michael Sales

£44.99

Aviation Logistics is a new approach to explain the function of the air cargo business and its role in global supply chains. Michael Sales analyses the close relationship between the rapidly evolving global…


Published: December 2015, Paperback
EAN: 9780749472702


Fashion Logistics

Fashion Logistics

John Fernie, David B. Grant

£44.99

Fashion Logistics is an essential new text looking at the principles and practices behind responsible fashion retailing and cost-effective supply chain management in the fashion industry. Sharing the expertise…


Published: November 2015, Paperback
EAN: 9780749472986


Media Interview Techniques

Media Interview Techniques

Robert Taylor

£19.99

Any individual preparing for an encounter with the media, however practised they are or well-rehearsed, understandably feels a sense of trepidation over failing to convey the essential points, or encountering…


Published: November 2015, Paperback
EAN: 9780749474720


Social Media Risk and Governance

Social Media Risk and Governance

Phil Mennie

£29.99

Few other topics are as pressing to policy makers, business leaders and the risk management community than the secure and compliant management of social media in business today. Social Media Risk and Governance…


Published: November 2015, Paperback
EAN: 9780749474577


On Purpose

On Purpose

Shaun Smith, Andy Milligan

£19.99

The emergence of digital channels has created a new, constantly evolving streams of content. Brands face a real challenge, not only in making sure they are present in all relevant channels, but also in…


Published: October 2015, Paperback
EAN: 9780749471910


Showing 1 - 10 of 705 results


Showing 1 - 10 of 705 results