Innovation and Best Practice
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Showing 1 - 10 of 686 results

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Reverse Logistics

Reverse Logistics

Mike Bernon, John Cullen, Chartered Institute of Logistics and Transport, Jonathan Gorst

£44.99

Increasingly generous returns policies, growing legislation on product disposal, rising consumer social responsibility -reverse logistics is becoming an ever more important issue in supply chain management.…


Published: October 2015, Paperback
EAN: 9780749464639


Aviation Logistics

Aviation Logistics

Michael Sales

£44.99

Aviation Logistics is a new approach to explain the function of the air cargo business and its role in global supply chains. Michael Sales analyses the close relationship between the rapidly evolving global…


Published: July 2015, Paperback
EAN: 9780749472702


Planning and Managing Public Relations Campaigns

Planning and Managing Public Relations Campaigns

Anne Gregory

£24.99

Getting a public relations campaign or programme off the ground can seem an overwhelming task. The secret of success lies in good planning and effective management. Planning and Managing Public Relations…


Published: July 2015, Paperback
EAN: 9780749468736


The Fear Free Organization

The Fear Free Organization

Paul Brown, Joan Kingsley, Sue Paterson

£29.99

Leadership that makes a difference takes guts and confidence, plus belief in oneself and belief in the key players in the organization. It is built on trust, not fear. Scared people spend a lot more time…


Published: July 2015, Paperback
EAN: 9780749472955


Valuable Content Marketing

Valuable Content Marketing

Sonja Jefferson, Sharon Tanton

£24.99

From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever. When businesses get it right and create the type of marketing people love…


Published: July 2015, Paperback
EAN: 9780749473273


Showing 1 - 10 of 686 results

Decoding the Irrational Consumer

Decoding the Irrational Consumer

Darren Bridger

£29.99

Marketers increasingly understand that consumer decisions are often irrational, emotional and subconscious. A new generation of research tools, including behavioural economics, eye-tracking, implicit response…


Published: August 2015, Paperback
EAN: 9780749473846


Category Management in Purchasing

Category Management in Purchasing

Jonathan O'Brien

£49.99

Category management is a technique used to understand markets, analyse spend and make purchasing decisions which save money. Category Management in Purchasing is the definitive guide to strategic category…


Published: July 2015, Hardback
EAN: 9780749472306


Practical Text Analysis

Practical Text Analysis

Steven Struhl

£29.99

Bridging the gap between the marketer who must put text analytics to use and the increasingly rarefied community of data analysis experts, Practical Text Analysis is an accessible guide to the many remarkable…


Published: July 2015, Paperback
EAN: 9780749474010


The Handbook of European Intellectual Property Management

The Handbook of European Intellectual Property Management

Adam Jolly

£49.99

When managed well, IP can become the most enduring form of competitive advantage, creating streams of revenue well into the future. But for many in Europe, IP can still seem complicated to acquire, expensive…


Published: July 2015, Hardback
EAN: 9780749470456


Food Supply Chain Management and Logistics

Food Supply Chain Management and Logistics

Samir Dani

£44.99

With the growth of the food industry come unique logistics challenges, new supply routes, demand dynamics and investment re-shaping the future of the food logistics industry. It is therefore important…


Published: June 2015, Paperback
EAN: 9780749473648


Showing 1 - 10 of 686 results


Showing 1 - 10 of 686 results