Innovation and Best Practice
for Business Success

Established 1967



Products

filterProducts

Showing 1 - 10 of 725 results

Showing 1 - 10 of 725 results

Digital Selling

Digital Selling

Grant Leboff

£19.99

The sales and marketing functions are increasingly converging, with lead generation now frequently arising from digital promotional campaigns, and the opportunities for tried and tested consultative sales…


Published: June 2016, Paperback
EAN: 9780749475079

Available to pre-order from 3rd March 2016
Buy product

The TV Brand Builders

The TV Brand Builders

Andy Bryant, Charlie Mawer

£19.99

In an average month, over 360 billion hours of TV are watched globally and shows are reviewed in national media, dissected in blogs and tweets and debated passionately by viewers and fans. But how do these…


Published: April 2016, Paperback
EAN: 9780749476687

Available to pre-order from 3rd January 2016
Buy product

E-Logistics

E-Logistics

Stephen Pettit, Yingli Wang

£44.99

E-logistics serves as the nerve system for the whole supply chain and enables smooth information flow within and between organisations. This contributed book focusses on the strategic role of e-logistics…


Published: March 2016, Paperback
EAN: 9780749472665

Available to pre-order from 3rd December 2015
Buy product

Market Research in Practice

Market Research in Practice

Julia Cupman, Oliver Truman, Matthew Harrison, Paul N Hague

£29.99

Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their…


Published: March 2016, Paperback
EAN: 9780749475857

Available to pre-order from 3rd December 2015
Buy product

Aviation Logistics

Aviation Logistics

Michael Sales

£44.99

Aviation Logistics looks at the function of the air cargo business and its role in global supply chains and logistics. As global economies are constantly evolving, the supply chain business with its transport…


Published: February 2016, Paperback
EAN: 9780749472702

Available to pre-order from 3rd November 2015
Buy product

The Handbook of Reverse Logistics

The Handbook of Reverse Logistics

Chartered Institute of Logistics and Transport, John Cullen, Mike Bernon, Jonathan Gorst

£44.99

While reverse logistics has always been an important part of the supply chain, its importance has grown substantially in the past few years. This has been driven by: increasingly generous returns policies,…


Published: April 2016, Paperback
EAN: 9780749464639

Available to pre-order from 3rd January 2016
Buy product

Digital Marketing Strategy

Digital Marketing Strategy

Simon Kingsnorth

£29.99

Digital Marketing Strategy unites digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, Segmentation Targeting and Positioning, Customer…


Published: March 2016, Paperback
EAN: 9780749474706

Available to pre-order from 3rd December 2015
Buy product

How Cool Brands Stay Hot

How Cool Brands Stay Hot

Mattias Behrer, Joeri Van Den Bergh

£19.99

How Cool Brands Stay Hot analyses Generation Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering applicable, proven strategies…


Published: March 2016, Paperback
EAN: 9780749477172

Available to pre-order from 3rd December 2015
Buy product

Strength-Based Leadership Coaching in Organizations

Strength-Based Leadership Coaching in Organizations

Doug MacKie

£29.99

Positive organizational psychology, with its focus on the identification and development of strengths, is a natural ally to executive development and leadership coaching. However, this approach is only…


Published: March 2016, Paperback
EAN: 9780749474430

Available to pre-order from 3rd December 2015
Buy product

Corporate Brand Personality

Corporate Brand Personality

Lesley Everett

£19.99

Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect and strong…


Published: February 2016, Paperback
EAN: 9780749471378

Available to pre-order from 3rd November 2015
Buy product

Showing 1 - 10 of 725 results


Showing 1 - 10 of 725 results