Innovation and Best Practice
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Showing 1 - 10 of 711 results

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Marketing Communications

Marketing Communications

Ze Zook, PR Smith

£39.99

Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents…


Published: February 2016, Paperback
EAN: 9780749473402


Geodemographics for Marketers

Geodemographics for Marketers

Barry Leventhal

£29.99

Geodemographics, the process of analyzing survey data to profile economic and demographic characteristics of the population living in an area, is a successful data-driven analysis tool for marketers. Since…


Published: January 2016, Paperback
EAN: 9780749473822


The Handbook of Reverse Logistics

The Handbook of Reverse Logistics

Mike Bernon, John Cullen, Jonathan Gorst, Chartered Institute of Logistics and Transport

£44.99

While reverse logistics has always been an important part of the supply chain, its importance has grown substantially in the past few years. This has been driven by: increasingly generous returns policies,…


Published: December 2015, Paperback
EAN: 9780749464639


Economics for Business

Economics for Business

Ivan K. Cohen

£29.99

Economics for Business enables the reader to develop a clear understanding of the economic environment in which business takes place. This comprehensive book covers: the process of globalization and its…


Published: November 2015, Paperback
EAN: 9780749470197


Fashion Logistics

Fashion Logistics

John Fernie, David B. Grant

£44.99

Fashion Logistics examines the principles and practices behind responsible fashion retailing and cost-effective supply chain management in the fashion industry.

This book assesses the early growth and changes…


Published: November 2015, Paperback
EAN: 9780749472986


Showing 1 - 10 of 711 results

Aviation Logistics

Aviation Logistics

Michael Sales

£44.99

Aviation Logistics is a new approach to explain the function of the air cargo business and its role in global supply chains. Michael Sales analyses the close relationship between the rapidly evolving global…


Published: January 2016, Paperback
EAN: 9780749472702


Planning and Managing Public Relations Campaigns

Planning and Managing Public Relations Campaigns

Anne Gregory

£24.99

Getting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. Practical and easy to…


Published: December 2015, Paperback
EAN: 9780749468736


Armstrong's Handbook of Reward Management Practice

Armstrong's Handbook of Reward Management Practice

Michael Armstrong

£44.99

Armstrong's Handbook of Reward Management Practice is the definitive guide to understanding, developing and implementing effective reward. It is closely aligned to the CIPD's standard in reward management…


Published: November 2015, Paperback
EAN: 9780749473891


Emerging Markets

Emerging Markets

Robert Grosse

£34.99

The traditional dominance of international markets by companies from the US, Western Europe and Japan can no longer be taken for granted. Emerging market economies, from the powerhouse Chinese economy…


Published: November 2015, Paperback
EAN: 9780749474492


Global Business Ethics

Global Business Ethics

Ronald D Francis, Guy Murfey

£34.99

Corporate social responsibility, sustainability and acting ethically are all accepted business aims, but their meaning and implementation in a global context is far less clear-cut. Global Business Ethics


Published: November 2015, Paperback
EAN: 9780749473952


Showing 1 - 10 of 711 results


Showing 1 - 10 of 711 results