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Questionnaire Design covers everything you need to know about constructing the perfect questionnaire for your business. »
If you need to conduct market research for your company, a good questionnaire is a vital tool. Questionnaire Design covers anything and everything you need to know about constructing the perfect questionnaire for your business. »
Taking you through every step of the process, and encouraging you to really think about what you are asking, and what data you »
REVIEWS :
“A craftsman’s handbook on the inside art of drafting a
questionnaire.”
www.getabstract.com
“Effectively illustrates the importance of the questionnaire as a
decision-making tool.... A useful reference for those in the market
research industry and a comprehensive introduction for those interested
in mastering the intricacies of questionnaire development. This highly
informative volume would also serve as a valuable companion for advanced
undergraduate and graduate students alike."
Choice Magazine
“Provides students and practitioners of market research with
general rules and principles to be used in creating a questionnaire.”
Journal of Economic Literature
