News - Business & Management
Strategic Thinking
The new Kogan Page business and management book Strategic Thinking by Simon Wooton and Terry Horne is a practical workbook which takes the reader through the logical stages in strategic planning.
Now in its third edition, Strategic Thinking includes new online material to support each step in the strategic thinking process and help strengthen your ability to predict future changes. In addition it has a new section covering key aspects of leadership and neuroscience. This practical book will enable you to gain a deeper understanding of your market; forecast where your organisation is heading; think critically about proposals and write an effective strategic plan.
Also including prompt sheets, objectives, action plans and useful summaries, this fully updated third edition is a must-have for all practicing managers and business students.
''I like the book because it is easy to apply in the real world''
John Smethhurst, Business Strategist, Lancashire Business School
Story added Jul 28, 2010
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