Business Planning And Strategy

Business Insights: Europe provides a detailed comparative study across all countries in the EU, looking at the requirements in terms of finance and accounting, tax, employment and facilities when establishing »

Deena Katz's Complete Guide to Practice Management brings together two of the most successful books for financial advisors - updated and expanded into one valuable resource. »

The Ethical Executive outlines common unethical traps found in the workplace - and how to avoid them. Using real-life case studies it highlights everyday problems such as sidestepping responsibility and »

Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently - whether outsourcing, strategic alliances or co-manufacturing. »

Making Sense of Change Management examines managing and leading change in an organization. It covers key scenarios, including business restructure, mergers and acquisitions, cultural change and IT-based process change »

Tough Tactics for Tough Times sets out 50 practical ways to cope with changing economic conditions, including reducing costs, increasing staff effectiveness, maintaining a marketing initiative, maximising business from good »

Branded Entertainment explains how product placement, long used in films, now embraces all forms of media. The advantages of this form of brand advertising are explored, as are the methods »

Aimed at senior managers in middle market and SME companies, The Growing Business Handbook focuses on key issues such as funding, innovation, customer service, business technology and international expansion. Includes »

Brand Immortality explores the key marketing factors in brand health, and shows how brands need to adapt to prosper throughout their life. Using case studies from the IPA Effectiveness Awards, »