Sales
Leveraging Emotions for Business Success
Emotionomics draws on insights gathered through facial
coding to show how to measure and manage the emotional response of
customers and employees, leading to competitive advantage and business
success.
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Published November 2008, Hardback,
ISBN: 9780749453992
ISBN: 9780749453992
Tools and Techniques for Achieving Profitable Key Supplier Status
Key Account Management contains unique methodology for identifying, obtaining, retaining and developing key customers. The only KAM book that focuses on implementation rather than theory, it provides tools for use
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Published May 2008, Paperback,
ISBN: 9780749452773
ISBN: 9780749452773
A Practical Guide to Advertising, PR, Selling and Direct and Online Marketing
This updated new edition of Successful Marketing for the Small Business
offers tried and tested advice on advertising, promotion, selling
techniques, product launches, exports, innovation and the Internet.
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Published March 2008, Paperback,
ISBN: 9780749451455
ISBN: 9780749451455
How to Create, Implement and Integrate Campaigns that Really Work
Sales Promotion details the tried and tested methods that can give you competitive advantage over your rivals, including off-the-shelf offers, joint promotions, price promotions, premium promotions and prize promotions. The
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Published February 2008, Paperback,
ISBN: 9780749450212
ISBN: 9780749450212
A Complete Action Kit of Tools and Techniques for Managing Key Global Customers
Global Account Management shows you how to manage international business accounts, giving you the tools and techniques to look after the large accounts of big customers, in a world that
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Published January 2008, Paperback,
ISBN: 9780749452278
ISBN: 9780749452278
Tools and Techniques for Building Strong Relationships with Major Clients
Compiled from original in-depth research and interviews, Key Account Management in Financial Services takes you through the process of understanding, analysis, planning, implementation and performance monitoring, so it can be
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Published November 2007, Paperback,
ISBN: 9780749450694
ISBN: 9780749450694
Essential Selling Skills for Non-Sales People
Winning New Business by Richard Denny is the book for everyone who needs to know the skills of successful selling but lacks the training – or the courage – to
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Published October 2007, Hardback,
ISBN: 9780749450090
ISBN: 9780749450090
In a direct and readable style Richard Denny shows how to put winning
sales techniques into practice. Recognised worldwide as one of the best
books ever written on selling.
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Published February 2006, Paperback,
ISBN: 9780749444341
ISBN: 9780749444341
Maintaining and Growing Your Most Important Assets - Your Customers
The authors of The New Stategic Selling and The New Conceptual Selling
present a hard-hitting, no-nonsense book of techniques to improve your
most important business relationships.
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Published November 2005, Paperback,
ISBN: 9780749445010
ISBN: 9780749445010
How to Make It Big in Financial Services
Here are the 22 Keys to Sales Success that can help any financial
professional make more money, work less, and maximize their potential.
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Published April 2004, Hardback,
ISBN: 9781576601495
ISBN: 9781576601495
Sales
Sales and sales management forms the backbone of every business – get it right and the organization grows; make mistakes and financial performance suffers accordingly. Kogan Page publishes market-leading books on sales, sales management and sales strategy designed to help companies of all sizes maximise their sales performance.
