Business Planning And Strategy
Inspiration and Advice from Successful Entrepreneurs and Fast Growing UK Companies
Aimed at senior managers in middle market and SME companies, The Growing Business Handbook focuses on key issues such as funding, innovation, customer service, business technology and international expansion. Includes
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Published March 2011, Hardback,
ISBN: 9780749461461
ISBN: 9780749461461
Practical Advice on Operational Strategy and Risk Management
Practical advice and case studies for international companies looking to initiate or expand their business activities in China. Business Insights: China includes real-world examples of corporate successes and failures, an
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Published February 2011, Paperback,
ISBN: 9780749459918
ISBN: 9780749459918
How to Write a Marketing Plan is a step-by-step guide to every aspect of researching and writing a marketing plan, using the development of a plan for a fictitious company
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Published November 2010, Paperback,
ISBN: 9780749461508
ISBN: 9780749461508
Develop Your Marketing Skills aims to help managers
understand the essence of marketing by explaining core concepts,
theories and principles in a practical and accessible way.
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Published November 2010, Paperback,
ISBN: 9780749462246
ISBN: 9780749462246
Leveraging Emotions for Business Success
Emotionomics draws on insights gathered through facial
coding to show how to measure and manage the emotional response of
customers and employees, leading to competitive advantage and business
success.
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Published October 2010, Paperback,
ISBN: 9780749461898
ISBN: 9780749461898
High Impact Low-Cost Marketing that Works
Published September 2010, Paperback,
ISBN: 9780749457587
ISBN: 9780749457587
Organising Suppliers and Supply Chains for Competitive Advantage
Strategic Procurement explores the critical value of procurement to a business. Demonstrating the importance of supplier relationship management and explaining how to re-skill and re-shape organizations to manage third party
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Published September 2010, Paperback,
ISBN: 9780749460228
ISBN: 9780749460228
Using Effective Innovation and Sustainable Business Practices to Win in the New Low-carbon Economy
Clean Tech, Clean Profits provides a unique assessment of the role of innovation in developing profitable business strategies. Through sustainable initiatives, green policies and a growing awareness of climate change,
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Published August 2010, Hardback,
ISBN: 9780749461171
ISBN: 9780749461171
A Step-by-step Approach to Strategy and Leadership
Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership is a practical workbook which takes the reader through the logical stages in strategic planning. Supported by online material, this step-by-step
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Published July 2010, Paperback,
ISBN: 9780749460778
ISBN: 9780749460778
The CEOs and Entrepreneurs Behind Some of the World's Most Catastrophic Business Failures
How They Blew It profiles business leaders and entrepreneurs and how they went from corporate gurus to financial disaster zones, resulting in the collapse of some of the world's most
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Published July 2010, Paperback,
ISBN: 9780749460655
ISBN: 9780749460655
Business Planning And Strategy
It is said that businesses which fail to plan will plan to fail. Kogan Page books help you develop effective business plans to keep your organization competitive and profitable in an increasingly aggressive trading environment.
