Full Frontal PR
In Full Frontal PR, you'll learn how to hone your pitch, build relationships with the press, and gain strategic placements that will get people talking. These tactics are based on proven methods that are easy to implement and, most importantly, cost-effective.
On TLC's new TV series Taking Care of Business, Richard Laermer shows small businesses how to build buzz and get media coverage. Here he shares the secrets from his highly-successful public relations firm on how to take care of your business and grow the bottom line.
In Full Frontal PR, you'll learn how to hone your pitch, build relationships with the press, and gain strategic placements that will get people talking. These tactics are based on proven methods that are easy to implement and, most importantly, cost-effective.
If you're looking to raise your profile and reach new customers, then this acclaimed book will help your company break through the clutter and into the center of attention.
“Shows small businesses how to generate PR without the need of an
agency or PR professional.”
BrandRepublic.co.uk
“Brash, breezy and brimming with outrageous ideas.”
Reading Chronicle
“Describes how to make the most of all media.”
The Brands in Your Life
“Especially aimed at small businesses and shows them how to
generate PR without the need of an agency or PR professional.”
Business Executive
“ ‘Thou shalt not lie’, and 27 other do-or-die commandments for
dealing with the media.”
www.brandrepublic.co.uk
Paperback, 256 Pages, Dimensions 216 x 135 MM Language English.
Introduction
Part I—The Dynamics of Exposure
1 Word of Mouth
2 The Press: Merchants of Exposure
Part II—The Nitty-Gritty
3 Power Tools for Building Buzz
4. Finding the Right News Hook
5 Winding Up for the Pitch
6 It’s YOUR Interview!
Part III—Taking Media Exposure to the Next Level
7 Source Filing 101
8 Going National
9 That Internet
Chapter Afterword: Why PR Doesn’t Happen Overnight
Appendix: The Cool Sources for a PR Wiz Index
