Bonds

An expanded and updated edition of The Money-Making Guide to Bonds , detailing an all-bond portfolio as an effective strategy to ensure real results.

A bond, in its simplest form, is a loan whereby the issuer is obliged to repay the original sum plus interest when it matures.

Bonds provides a revolutionary approach to bond investing, offering a clarity not found in other books. The authors show how bonds offer a way to limit the risk of investment loss without losing out on substantial gains.

All other books on bonds offer the same basic advice: use bonds for safety and use stocks for profits. Long-time bond investors Hildy and Stan Richelson disagree. In Bonds, they trash the myth of stock’s superior investment returns and instead propose an all-bond portfolio as a sure-footed strategy that can ensure real results.

The Richelsons’ advice on fixed-income investing is widely sought by consumers and professionals. Their books on investing and financial planning and their appearances at professional conferences have captured the attention of financial advisers. With its compelling premise, Bonds will become the definitive book on the subject.

REVIEWS : BOOK DETAILS : CONTENTS INCLUDE :

Part 1

Principles: Starting with the customer;

The business and marketing purpose behind field marketing;

What field marketing is and what it can do;

The FM sales discipline;

The merchandising discipline;

The auditing discipline;

The sampling and demonstrating discipline;

The experiential marketing discipline;

The mystery shopping discipline;

Ancillaries 1;

Ancillaries 2

Part 2

Practice: How and when to use field marketing;

Field marketing in operation;

Measuring field marketings success;

How to select a field marketing agency as a partner,

Procurement;

Maximising the FM budget;

The law;

Field marketing practice in the international arena;

Face-to-face sales in-house;

Further information;

Glossary