Starting a Successful Business
Published With: The Sunday Times
This fully up-dated new edition of Starting a Successful Business covers topics such as franchises, marketing, publicity, e-business, financial management, business law, recruitment, taxation, insurance, business planning and development.
Starting a business from scratch is an exciting but daunting procedure, so you'll need to use all the valuable advice this book has to offer. Starting a Successful Business is a one-stop reference source. It will show you how to make your business a success, keep you from making costly mistakes and save you time and money in the process.
The new sixth edition has been brought right up to date. It covers every aspect of running a business, including laying the basic foundations, controlling and raising money, and managing operations, employment, risk management and growth.
Including information on opportunities created by the internet, Starting a Successful Business contains all the advice you need before starting up your own company in today's competitive business environment.
BOOK DETAILS :Paperback, 192 Pages, Dimensions 234 x 153 MM Language English.
1. First thoughts and foundations
2. Getting orders, making profits
3. Controlling the money
4. Raising the money
5. Your business name and legal status
6. Business and the law
7. Premises
8. Managing operations
9. Financial housekeeping, VAT and tax
10. Employing people
11. Risk management and insurance
12. Sources of help
13. After a successful launch… developing your firm
14. The PLG Programme for Growth
Michael Morris has taught for university business schools and contributed regular columns to business magazines, as well as writing three titles published by Kogan Page. After senior management experience in small-to-medium sized firms he advised small firms for over a decade before moving to academia.