Marketing

< previous 1 2 3 4 5 6 next > show all
International Marketing ( 9780749438081 )
International Marketing
Roger Bennett, Jim Blythe
Published Price: £16.99
Quantity:  
This manual on international marketing explores current issues, including the tactical, operational and strategic issues at play in global marketing. This third edition of International Marketing is revised and »
Published October 2002, Paperback,
ISBN: 9780749438081
Categories : Business & Management, Marketing & Sales
How to Write Sales Letters that Sell ( 9780749438760 )
How to Write Sales Letters that Sell
Drayton Bird
Published Price: £22.50
Quantity:  
The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. How to Write Sales Letter that Sell reveals the secrets of creating »
Published October 2002, Paperback,
ISBN: 9780749438760
Categories : Marketing & Sales, Business & Management
Inside-out Marketing ( 9780749436636 )
Inside-out Marketing
Michael Dunmore
How to Create an Internal Marketing Strategy
Published Price: £25.00
Out of stock. Email when available »
A guide to internal marketing and the seven components of an internal marketing strategy: vision, mission and values of an organization; corporate strategy; processes and service standards; knowledge management; internal »
Published June 2002, Hardback,
ISBN: 9780749436636
Categories : Marketing & Sales
Mobile Marketing ( 9780749437985 )
Mobile Marketing
Matt Haig
The Message Revolution
Published Price: £22.50
Quantity:  
Mobile phones offer a unique opportunity for businesses to market their product on a one-to-one basis. In Mobile Marketing, Matt Haig looks into this medium: how to maximise it's use, »
Published June 2002, Paperback,
ISBN: 9780749437985
Categories : Finance & Investment, Marketing & Sales
Marketing Audit Handbook ( 9780749437350 )
Marketing Audit Handbook
Aubrey Wilson
Published Price: £7.99
Quantity:  
Marketing Audit Handbook offers practical assistance to marketing and sales departments. It seeks to guide the reader out of long-term, formal strategies and jargon into a more straightforward analysis of »
Published April 2002, Paperback,
ISBN: 9780749437350
Categories : Marketing & Sales
How Come You Can't Identify Your Key Customers ? ( 9780749437299 )
How Come You Can't Identify Your Key Customers ?
Peter Cheverton
The Essential Guide to Key Account Selection
Published Price: £7.99
Quantity:  
A handbook on key account management (KAM). In How Come You Can't Identify Your Key Customers? Peter Cheverton explores how to achieve the core objectives of KAM, such as how »
Published April 2002, Paperback,
ISBN: 9780749437299
Categories : Marketing & Sales
International Dictionary of Marketing ( 9780749435325 )
International Dictionary of Marketing
Daniel Yadin
Published Price: £14.99
Quantity:  
International Dictionary of Marketing provides descriptions of the techniques, practices, terminology and jargon used in all marketing-related areas. These include: marketing communications, the media, advertising, public relations, sales promotion, corporate »
Published March 2002, Hardback,
ISBN: 9780749435325
Categories : Marketing & Sales
Direct Marketing ( 9780749436773 )
Direct Marketing
Roddy Mullin
Published Price: £15.99
Quantity:  
This practical "how to" guide aims to give the reader the confidence and understanding to make decisions about how to integrate their direct marketing activities into their overall marketing plan. »
Published March 2002, Paperback,
ISBN: 9780749436773
Categories : Marketing & Sales
Consultant - Market Yourself ( 9780749436933 )
Consultant - Market Yourself
Robert Gentle
Published Price: £6.99
Quantity:  
Maintaining that most consultants waste their energy chasing new business instead of building a market profile which would encourage new business to come to them, the author of Consultant - »
Published January 2002, Paperback,
ISBN: 9780749436933
Categories : Business & Management, Marketing & Sales
Successful Web Marketing for the Tourism and Leisure Sectors ( 9780749435868 )
Successful Web Marketing for the Tourism and Leisure Sectors
Susan Briggs
Published Price: £22.50
Out of stock. Email when available »
A world-wide audience is now only ten inches away: even the smallest tourism business can reach international consumers via their PC screens. Successful Marketing for the Tourism and Leisure Sectors »
Published October 2001, Paperback,
ISBN: 9780749435868
Categories : Marketing & Sales
< previous 1 2 3 4 5 6 next > show all
Marketing

Marketing involves the planning and delivery of the concept, promotion, price and distribution of products or services to meet both corporate and customer needs. Kogan Page publishes marketing books for all levels, written by some of the world’s leading experts in subjects as varied direct marketing, branding, and marketing planning.

Print this page