Marketing
Often misunderstood, "marketing" is not a euphemism for advertising or selling, rather, it is a whole approach to business. It relates an organization to its market and ultimately brings in
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Published March 2003, Paperback,
ISBN: 9780749439972
ISBN: 9780749439972
The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. How to Write Sales Letter that Sell reveals the secrets of creating
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Published October 2002, Paperback,
ISBN: 9780749438760
ISBN: 9780749438760
How to Create an Internal Marketing Strategy
A guide to internal marketing and the seven components of an internal marketing strategy: vision, mission and values of an organization; corporate strategy; processes and service standards; knowledge management; internal
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Published June 2002, Hardback,
ISBN: 9780749436636
ISBN: 9780749436636
Marketing Audit Handbook offers practical assistance to marketing and sales departments. It seeks to guide the reader out of long-term, formal strategies and jargon into a more straightforward analysis of
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Published April 2002, Paperback,
ISBN: 9780749437350
ISBN: 9780749437350
The Essential Guide to Key Account Selection
A handbook on key account management (KAM). In How Come You Can't Identify Your Key Customers? Peter Cheverton explores how to achieve the core objectives of KAM, such as how
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Published April 2002, Paperback,
ISBN: 9780749437299
ISBN: 9780749437299
International Dictionary of Marketing provides descriptions of the techniques, practices, terminology and jargon used in all marketing-related areas. These include: marketing communications, the media, advertising, public relations, sales promotion, corporate
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Published March 2002, Hardback,
ISBN: 9780749435325
ISBN: 9780749435325
This practical "how to" guide aims to give the reader the confidence and understanding to make decisions about how to integrate their direct marketing activities into their overall marketing plan.
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Published March 2002, Paperback,
ISBN: 9780749436773
ISBN: 9780749436773
Maintaining that most consultants waste their energy chasing new business instead of building a market profile which would encourage new business to come to them, the author of Consultant -
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Published January 2002, Paperback,
ISBN: 9780749436933
ISBN: 9780749436933
A world-wide audience is now only ten inches away: even the smallest tourism business can reach international consumers via their PC screens.
Successful Marketing for the Tourism and Leisure Sectors
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Published October 2001, Paperback,
ISBN: 9780749435868
ISBN: 9780749435868
Designed for readers who aim to make it to the top, Getting a Top Job in Marketing offers advice and insider tips on how to gain success in marketing. It
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Published May 2001, Paperback,
ISBN: 9780749435578
ISBN: 9780749435578
Marketing
Marketing involves the planning and delivery of the concept, promotion, price and distribution of products or services to meet both corporate and customer needs. Kogan Page publishes marketing books for all levels, written by some of the world’s leading experts in subjects as varied direct marketing, branding, and marketing planning.
