Marketing
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A Practical Guide for Charities and Non-Government Organizations fron 10 Leading Experts
Using extensive case studies, the authors of Marketing for the Voluntarty Sector address all the essential elements involved in marketing a voluntary organization to its customers and how this differs
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Published May 2001, Paperback,
ISBN: 9780749432508
ISBN: 9780749432508
How to Communicate with Your Customer as a 'Segment of One'
In Mind to Mind Marketing psychologist Harry Alder draws on his knowledge of Neuro Linguistic Programming (NLP), and the extensive work he has undertaken with many organizations looking to achieve
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Published April 2001, Paperback,
ISBN: 9780749433666
ISBN: 9780749433666
A study of key service marketing concepts and how these can be applied to improve turnover, efficiency and profitability. Addressing the needs of all professional service users from accountants to
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Published July 2000, Paperback,
ISBN: 9780749419196
ISBN: 9780749419196
Based on a ten-point action plan, this jargon-free text explains how to get the best value for money with a limited marketing budget. In
Marketing on a Tight Budget
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Published May 2000, Paperback,
ISBN: 9780749432638
ISBN: 9780749432638
Successful Product Management offers practical advice on the product management system, covering all aspects of the product manager's tasks, such as product strategy, planning, development, marketing, profitability and branding. There
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Published June 1998, Paperback,
ISBN: 9780749427023
ISBN: 9780749427023
Marketing
Marketing involves the planning and delivery of the concept, promotion, price and distribution of products or services to meet both corporate and customer needs. Kogan Page publishes marketing books for all levels, written by some of the world’s leading experts in subjects as varied direct marketing, branding, and marketing planning.
