Branding
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Brought to Life by 11 Experts Who Do
Brand New Brand Thinking seeks to pull together recent ideas in advertising, with suggestions on what to do in practical terms. Each chapter has been contributed by a different expert
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Published October 2002, Hardback,
ISBN: 9780749436780
ISBN: 9780749436780
Great Philosophers Think Brands
Thom Braun takes us into the minds of the worlds greatest philosophical
thinkers... ...to reveal what they might say about branding if they were
alive today.
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Published May 2007, Paperback,
ISBN: 9780749450007
ISBN: 9780749450007
Getting to the Heart of Branding
At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need to regain their sense of belief and have the courage to
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Published June 2005, Hardback,
ISBN: 9780749443702
ISBN: 9780749443702
How to Build Emotional Brand Connection with Customers
Drawing on the latest research from Millward Brown, Creating Passion
Brands shows businesses how to profit from building an emotional
brand connection with consumers.
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Published January 2007, Paperback,
ISBN: 9780749447625
ISBN: 9780749447625
Creative Strategies for Developing the Innovative Business
Different Thinking shows you how to think creatively when
producing new products and services for your customers.
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Published May 2009, Paperback,
ISBN: 9780749453909
ISBN: 9780749453909
The Truth About the 100 Biggest Branding Mistakes of All Time
This is the first examination of the world's top 100 spectacular brand
disasters.
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Published August 2005, Paperback,
ISBN: 9780749444334
ISBN: 9780749444334
How the World's Top 100 Brands Thrive and Survive
With comment from brand managers, psychologists, academics, and other experts, Brand Royalty is a great resource for brand managers, marketers and students around the world. For the rest of us,
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Published October 2004, Hardback,
ISBN: 9780749442576
ISBN: 9780749442576
How the World's Top 100 Brands Thrive and Survive
With comment from brand managers, psychologists, academics, and other experts, Brand Royalty is a great resource for brand managers, marketers and students around the world. For the rest of us,
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Published October 2006, Paperback,
ISBN: 9780749448264
ISBN: 9780749448264
Promoting Your Business, Attracting Customers and Standing Out in the Market Place
Branding Your Business explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to
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Published April 2008, Paperback,
ISBN: 9780749450731
ISBN: 9780749450731
How the New Values of Transparency and Integrity are Changing the World of Brands
Beyond Branding shows that branding can benefit employees,
customers and investors if managers rethink their fundamental
assumptions about brands and marketing.
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Published May 2005, Paperback,
ISBN: 9780749443993
ISBN: 9780749443993
Branding
A brand is the emotional and intangible link between a company and its stakeholders, engendering both customer loyalty and financial stability. Kogan Page publishes an extensive range of books on branding and brand strategy for executives at every level, whether in a multinational or seeking to establish a brand for a smaller business.
