Branding

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Reinventing the Brand ( 9780749435936 )
Reinventing the Brand
Jean-Noël Kapferer
Published Price: £12.99
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A discussion of the practical realities of brand management. Reinventing the Brand covers the major issues and influences that are affecting the future of brand marketing. These include: globalization; »
Published July 2001, Paperback,
ISBN: 9780749435936
Categories : Marketing & Sales
Integrated Branding ( 9780749437206 )
Integrated Branding
F Joseph Le Pla, Lynn M Parker
Becoming Brand-driven Through Companywide Action
Published Price: £12.99
Out of stock. Email when available »
Brand management has become a major driver for companies today. Authors LePla and Parker have developed a unique tool, the "Integrated Brand Model", that has been employed by numerous companies. »
Published April 2002, Paperback,
ISBN: 9780749437206
Categories : Business & Management, Marketing & Sales
Brand New Brand Thinking ( 9780749436780 )
Brand New Brand Thinking
Account Planning Group
Brought to Life by 11 Experts Who Do
Published Price: £22.50
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Brand New Brand Thinking seeks to pull together recent ideas in advertising, with suggestions on what to do in practical terms. Each chapter has been contributed by a different expert »
Published October 2002, Hardback,
ISBN: 9780749436780
Categories : Marketing & Sales
BrandChild ( 9780749438678 )
BrandChild
Martin Lindstrom, Patricia B Seybold
Published Price: £25.00
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An exploration of how 8-14 year-olds around the world relate to consumer brands. Brandchild compares their behaviours and preferences and looks at the trends which influence them. The book reveals »
Published February 2003, Hardback,
ISBN: 9780749438678
Categories : Marketing & Sales
Brand Driven ( 9780749437978 )
Brand Driven
F Joseph Le Pla, Susan V Davis, Lynn M Parker
The Route to Integrated Branding Through Great Leadership
Published Price: £27.50
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Based on the authors' Integrated Branding model, Brand Driven offers leaders and managers at all levels the necessary tools for integrating the entire organization with the brand. Using case studies, »
Published February 2003, Hardback,
ISBN: 9780749437978
Categories : Marketing & Sales
Brandchild ( 9780749442842 )
Brandchild
Martin Lindstrom, Patricia B Seybold
Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands
Published Price: £25.00
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Packed with practical advice on how to create kids’ brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience. »
Published October 2004, Paperback,
ISBN: 9780749442842
Categories : Marketing & Sales
Brand Royalty ( 9780749442576 )
Brand Royalty
Matt Haig
How the World's Top 100 Brands Thrive and Survive
Published Price: £18.99
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With comment from brand managers, psychologists, academics, and other experts, Brand Royalty is a great resource for brand managers, marketers and students around the world. For the rest of us, »
Published October 2004, Hardback,
ISBN: 9780749442576
Categories : Marketing & Sales
Brand Sense ( 9780749443719 )
Brand Sense
Martin Lindstrom
How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound
Published Price: £19.95
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Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. Branding expert Martin Lindstrom shows for the first »
Published February 2005, Hardback,
ISBN: 9780749443719
Categories : Marketing & Sales
Beyond Branding ( 9780749443993 )
Beyond Branding
Nicholas Ind
How the New Values of Transparency and Integrity are Changing the World of Brands
Published Price: £19.95
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Beyond Branding shows that branding can benefit employees, customers and investors if managers rethink their fundamental assumptions about brands and marketing. »
Published May 2005, Paperback,
ISBN: 9780749443993
Categories : Marketing & Sales
Creating Passionbrands ( 9780749443702 )
Creating Passionbrands
Helen Edwards, Derek Day
Getting to the Heart of Branding
Published Price: £25.00
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At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need to regain their sense of belief and have the courage to »
Published June 2005, Hardback,
ISBN: 9780749443702
Categories : Marketing & Sales
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Branding

A brand is the emotional and intangible link between a company and its stakeholders, engendering both customer loyalty and financial stability. Kogan Page publishes an extensive range of books on branding and brand strategy for executives at every level, whether in a multinational or seeking to establish a brand for a smaller business.

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