Branding
A discussion of the practical realities of brand management.
Reinventing the Brand covers the major issues and influences that are affecting the future of brand marketing. These include: globalization;
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Published July 2001, Paperback,
ISBN: 9780749435936
ISBN: 9780749435936
Brought to Life by 11 Experts Who Do
Brand New Brand Thinking seeks to pull together recent ideas in advertising, with suggestions on what to do in practical terms. Each chapter has been contributed by a different expert
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Published October 2002, Hardback,
ISBN: 9780749436780
ISBN: 9780749436780
An exploration of how 8-14 year-olds around the world relate to consumer brands. Brandchild compares their behaviours and preferences and looks at the trends which influence them. The book reveals
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Published February 2003, Hardback,
ISBN: 9780749438678
ISBN: 9780749438678
The Route to Integrated Branding Through Great Leadership
Based on the authors' Integrated Branding model, Brand Driven offers leaders and managers at all levels the necessary tools for integrating the entire organization with the brand. Using case studies,
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Published February 2003, Hardback,
ISBN: 9780749437978
ISBN: 9780749437978
Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands
Packed with practical advice on how to create kids’ brands, including
more than 50 previously unpublished case studies, BRANDchild
proposes innovative ways of marketing to this young audience.
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Published October 2004, Paperback,
ISBN: 9780749442842
ISBN: 9780749442842
How the World's Top 100 Brands Thrive and Survive
With comment from brand managers, psychologists, academics, and other experts, Brand Royalty is a great resource for brand managers, marketers and students around the world. For the rest of us,
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Published October 2004, Hardback,
ISBN: 9780749442576
ISBN: 9780749442576
How the New Values of Transparency and Integrity are Changing the World of Brands
Beyond Branding shows that branding can benefit employees,
customers and investors if managers rethink their fundamental
assumptions about brands and marketing.
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Published May 2005, Paperback,
ISBN: 9780749443993
ISBN: 9780749443993
Getting to the Heart of Branding
At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need to regain their sense of belief and have the courage to
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Published June 2005, Hardback,
ISBN: 9780749443702
ISBN: 9780749443702
The Truth About the 100 Biggest Branding Mistakes of All Time
This is the first examination of the world's top 100 spectacular brand
disasters.
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Published August 2005, Paperback,
ISBN: 9780749444334
ISBN: 9780749444334
Unlocking Branding Potential Across Countries, Cultures and Markets
The first book to provide a rigorous framework for analysing a brand's
potential both locally and globally.
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Published September 2005, Paperback,
ISBN: 9780749444693
ISBN: 9780749444693
Branding
A brand is the emotional and intangible link between a company and its stakeholders, engendering both customer loyalty and financial stability. Kogan Page publishes an extensive range of books on branding and brand strategy for executives at every level, whether in a multinational or seeking to establish a brand for a smaller business.
