Sales
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The Unique Sales System Proven Successful by the World's Best Companies
Confronts the rapidly evolving world of business-to-business sales with
new real-world examples, new strategies for confronting the competition
and a special section featuring the most commonly asked questions.
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Published November 2003, Paperback,
ISBN: 9780749441302
ISBN: 9780749441302
The Most Effective and Proven Method for One-to-one Sales Planning
The New Conceptual Sellingoffers practical lessons
on how to identify customer needs; how to tailor each sale to a
particular client and how to earn and maintain your credibility.
»
Published November 2003, Paperback,
ISBN: 9780749441319
ISBN: 9780749441319
Practical Approaches to Practice Development
This fully revised and updated edition of Marketing and Selling Professional Services addresses how to approach marketing and selling in such a sector: how to view the necessity for it,
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Published November 2003, Hardback,
ISBN: 9780749440909
ISBN: 9780749440909
The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. How to Write Sales Letter that Sell reveals the secrets of creating
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Published October 2002, Paperback,
ISBN: 9780749438760
ISBN: 9780749438760
For anyone who wants to be the best, and thinks they have what it takes to make it to the top, Getting a Top Job in Sales and Buisness Development
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Published April 2002, Paperback,
ISBN: 9780749437244
ISBN: 9780749437244
The Essential Guide to Key Account Selection
A handbook on key account management (KAM). In How Come You Can't Identify Your Key Customers? Peter Cheverton explores how to achieve the core objectives of KAM, such as how
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Published April 2002, Paperback,
ISBN: 9780749437299
ISBN: 9780749437299
Based on a major global research study into Global Account Management (GAM), Successful Global Account Managment shows companies how to adopt a radically different approach to dealing with their key
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Published November 2001, Hardback,
ISBN: 9780749436049
ISBN: 9780749436049
Practical Ways to Improve Your Sales Performance
Based on first-hand experience, Bite-Size Sales Tips provides
essential advice to help you meet and beat your targets.
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Published December 2000, Paperback,
ISBN: 9780749434021
ISBN: 9780749434021
Winning and Negotiating Corporate Sales
Focusing on the negotiation of multi-million pound contracts in manufacturing and service sectors, Sales Strategies looks at sales as an integral part of corporate strategy and business development. Included are
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Published November 1998, Paperback,
ISBN: 9780749427733
ISBN: 9780749427733
Driving Instructor's Guide to Effective Selling Skills explains the successful sales techniques that driving instructors require. It helps new and established instructors to cultivate selling and planning skills, and stresses
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Published July 1996, Paperback,
ISBN: 9780749418991
ISBN: 9780749418991
Sales
Sales and sales management forms the backbone of every business – get it right and the organization grows; make mistakes and financial performance suffers accordingly. Kogan Page publishes market-leading books on sales, sales management and sales strategy designed to help companies of all sizes maximise their sales performance.
