Public Relations
Create Your Own Audio and Visual Material for iPods, Blackberries, Mobile Phones and Websites
The Quick-Start Guide to Podcasting will help you
understand the practical tasks that need to be completed in order to
create easily downloable audio and visual material for the web.
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Published September 2010, Paperback,
ISBN: 9780749461454
ISBN: 9780749461454
Powerful Proven Communications Strategies for Maximizing Value
This book gives the reader clear guidance on how to plan and implement effective public relations programmes. Hugely readable and bristling with real-life case studies and candid comment from top
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Published July 2005, Paperback,
ISBN: 9780749444082
ISBN: 9780749444082
Creativity in Public Relations includes brain storming
techniques, innovations in public relations and techniques for
stimulating ideas. This book will help PR practitioners develop greater
understanding of the creative process.
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Published December 2009, Paperback,
ISBN: 9780749456504
ISBN: 9780749456504
Practical PR Strategies for Reputation Management & Company Survival
Crisis Communication advises organisations how to limit the damage of crises effectively by acting quicly and positively. Moreover, it explains how to turn a crisis into an opportunity and protect
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Published September 2008, Hardback,
ISBN: 9780749454005
ISBN: 9780749454005
Develop Your PR Skills covers strategic PR, PR and the internet, working with the media, dealing with different stakeholders and customers, dealing with a crisis, using internal communications, using research
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Published June 2010, Paperback,
ISBN: 9780749459703
ISBN: 9780749459703
Effective Internal Communicationdemonstrates that robust internal communication is vital, not only to the well-being of the employees but also for the performance of an organization as an informed and engaged
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Published July 2008, Paperback,
ISBN: 9780749452650
ISBN: 9780749452650
How to Get Results
Expert guidance from public relations professionals on how the media
works and how to deal with press and broadcast journalists to ensure the
best media coverage is achieved.
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Published June 2005, Paperback,
ISBN: 9780749443801
ISBN: 9780749443801
Effective Personal Communication Skills for Public Relations
transforms perspectives on public relations and provides insights into
specific tools and new opportunities in indirect marketing.
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Published August 2006, Paperback,
ISBN: 9780749444075
ISBN: 9780749444075
Effective Writing Skills for Public Relations is a valuable reference source on the basis of style and presentation with helpful hints on making the best use of written communication. The
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Published June 2008, Paperback,
ISBN: 9780749451097
ISBN: 9780749451097
A Guide to Best Practice
Published November 2008, Paperback,
ISBN: 9780749453329
ISBN: 9780749453329
Public Relations
PR is one of the most powerful elements of the marketing mix. Used successfully, PR can help organizations to maximise their business profile and work wonders for their brands and brand credibility. Kogan Page publishes a range of practical and strategic books on PR and PR management, written by leading experts in the field.
