Advertising
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The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. How to Write Sales Letter that Sell reveals the secrets of creating
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Published October 2002, Paperback,
ISBN: 9780749438760
ISBN: 9780749438760
Groundbreaking Insights into How Our Brains Respond to Advertising
In The Advertised Mind, expert Erik du Plessis draws on information about the working of the human brain from psychologists, neurologists and artificial intelligence specialists to suggest why 'ad-liking' is
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Published July 2008, Paperback,
ISBN: 9780749450243
ISBN: 9780749450243
Groundbreaking Insights into How Our Brains Respond to Advertising
Advertised Mind contains a treasury of ideas for bringing new
life to your brands, illustrated by compelling case studies.
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Published May 2005, Hardback,
ISBN: 9780749443665
ISBN: 9780749443665
Learn the Unwritten Rules of Copywriting
In 'How to Write Great Copy', Dominic Gettins divides the process of writing copy into eight practical rules which have proved successful where used on courses and workshops as well
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Published April 2006, Paperback,
ISBN: 9780749446635
ISBN: 9780749446635
Get Your Product to the Top of Google and Reach Your Customers
A Quick Start Guide to Google Adwords outlines the background to google, reveals the secret behind pay per click advertising and what sells online and gives vital tips on how
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Published September 2010, Paperback,
ISBN: 9780749460037
ISBN: 9780749460037
Leveraging Emotions for Business Success
Emotionomics draws on insights gathered through facial
coding to show how to measure and manage the emotional response of
customers and employees, leading to competitive advantage and business
success.
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Published October 2010, Paperback,
ISBN: 9780749461898
ISBN: 9780749461898
Leveraging Emotions for Business Success
Emotionomics draws on insights gathered through facial
coding to show how to measure and manage the emotional response of
customers and employees, leading to competitive advantage and business
success.
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Published November 2008, Hardback,
ISBN: 9780749453992
ISBN: 9780749453992
The Secrets of Emotionally Effective Advertising
About Face is the new ground breaking book by best-selling author Dan Hill. Based on research using facial coding, eye tracking and cutting edge tools, as well as interviews and
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Published September 2010, Hardback,
ISBN: 9780749457570
ISBN: 9780749457570
A Practical Guide to Advertising, PR, Selling and Direct and Online Marketing
This updated new edition of Successful Marketing for the Small Business
offers tried and tested advice on advertising, promotion, selling
techniques, product launches, exports, innovation and the Internet.
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Published March 2008, Paperback,
ISBN: 9780749451455
ISBN: 9780749451455
How Brands Can Live Long and Prosper
Brand Immortality explores the key marketing factors in brand health, and shows how brands need to adapt to prosper throughout their life. Using case studies from the IPA Effectiveness Awards,
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Published November 2008, Hardback,
ISBN: 9780749449285
ISBN: 9780749449285
Advertising
Advertising offers organizations a unique way of disseminating key marketing messages, from product deliverables to brand attributes. Kogan Page publishes a best-selling range of books on advertising, covering everything from internet techniques to product placement and how people absorb advertising messages.
