CRM 

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Customer Care Excellence ( 9780749457051 )
Customer Care Excellence
Sarah Cook
How to Create an Effective Customer Focus
Published Price: £24.95
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Customer Care Excellence sets the scene for customer care against a backdrop of increasing customer expectations, globalization and developing technology. Using international case studies and examples (including ebay, Virgin and »
Published November 2010, Paperback,
ISBN: 9780749457051
Categories : Marketing & Sales
Scoring Points ( 9780749453381 )
Scoring Points
Clive Humby, Terry Hunt, Tim Phillips
How Tesco Continues to Win Customer Loyalty
Published Price: £17.99
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Scoring Points shows how Tesco made customer loyalty marketing work, explaining the benefits for Tesco and its customers. »
Published August 2008, Paperback,
ISBN: 9780749453381
Categories : Marketing & Sales
Key Account Management ( 9780749452773 )
Key Account Management
Peter Cheverton
Tools and Techniques for Achieving Profitable Key Supplier Status
Published Price: £30.00
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Key Account Management contains unique methodology for identifying, obtaining, retaining and developing key customers. The only KAM book that focuses on implementation rather than theory, it provides tools for use »
Published May 2008, Paperback,
ISBN: 9780749452773
Categories : Marketing & Sales
Customer Care Excellence ( 9780749450663 )
Customer Care Excellence
Sarah Cook
How to Create an Effective Customer Focus
Published Price: £19.95
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This fifth edition of Customer Care Excellence demonstrates how to develop and sustain a customer-service focus. »
Published January 2008, Paperback,
ISBN: 9780749450663
Categories : Marketing & Sales
Up Close and Personal ? ( 9780749446918 )
Up Close and Personal ?
Paul R Gamble, Merlin Stone, Neil Woodcock, Bryan Foss
Customer Relationship Marketing at Work
Published Price: £29.95
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Up Close & Personal? provides practical new insights into effective customer relationship marketing. »
Published May 2006, Paperback,
ISBN: 9780749446918
Categories : Marketing & Sales
Amaze Your Customers! ( 9780749445577 )
Amaze Your Customers!
Daniel Zanetti
Creative Tips on Winning and Keeping Your Customers
Published Price: £12.99
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Daniel Zanetti shows how sellers and marketers can win over and astonish customers with integrity, consistency and friendliness. »
Published January 2006, Paperback,
ISBN: 9780749445577
Categories : Business & Management, Marketing & Sales
Consumer Insight ( 9780749442927 )
Consumer Insight
Merlin Stone, Bryan Foss, Alison Bond
How to Use Data and Market Research to Get Closer to Your Customer
Published Price: £24.95
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Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on. »
Published October 2004, Paperback,
ISBN: 9780749442927
Categories : Marketing & Sales
Customer Management Scorecard ( 9780749438951 )
Customer Management Scorecard
Merlin Stone, Neil Woodcock, Bryan Foss
Managing CRM for Profit
Published Price: £39.95
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Customer Management Storecard documents the results of global research on customer management in over 300 companies. It is based on the Customer Management Assessment Tool (CMAT), a diagnostic tool for »
Published November 2002, Hardback,
ISBN: 9780749438951
Categories : Marketing & Sales
CRM Project Management ( 9780749438982 )
CRM Project Management
Michael Gentle
Building Realistic Expectations and Managing Risk
Published Price: £29.95
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A handbook on CRM project management. It addresses implementation, advocating an approach based in the real world and stressing the measurable goals and tactical uses of CRM. Areas covered include: »
Published October 2002, Paperback,
ISBN: 9780749438982
Categories : Business & Management, Marketing & Sales
CRM in Financial Services ( 9780749436964 )
CRM in Financial Services
Merlin Stone, Bryan Foss
A Practical Guide to Making Customer Relationship Marketing Work
Published Price: £95.00
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CRM in Financial Services gives a whole host of suggestions as to how companies can improve their CRM and achieve the anticipated return on investment. It shows how to avoid »
Published June 2002, Hardback,
ISBN: 9780749436964
Categories : Finance & Investment, Marketing & Sales
How Come You Can't Identify Your Key Customers ? ( 9780749437299 )
How Come You Can't Identify Your Key Customers ?
Peter Cheverton
The Essential Guide to Key Account Selection
Published Price: £7.99
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A handbook on key account management (KAM). In How Come You Can't Identify Your Key Customers? Peter Cheverton explores how to achieve the core objectives of KAM, such as how »
Published April 2002, Paperback,
ISBN: 9780749437299
Categories : Marketing & Sales
Successful Customer Relationship Marketing ( 9780749435790 )
Successful Customer Relationship Marketing
Merlin Stone, Bryan Foss
Published Price: £17.99
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A handbook on customer relationship marketing. Successful Customer Relationship Marketing explores what companies all over the world are doing and shows what tools and techniques are actually bringing results. It »
Published July 2001, Hardback,
ISBN: 9780749435790
Categories : Marketing & Sales
The Invisible Customer ( 9780749431440 )
The Invisible Customer
Brian Clegg
Published Price: £18.99
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The Invisible Customer explores the customer care aspect of e-business. Based on practical experience, it advises on how to make customer service count in environments where staff are often transitory »
Published May 2000, Paperback,
ISBN: 9780749431440
Categories : Marketing & Sales
Customer Relationship Marketing ( 9780749427009 )
Customer Relationship Marketing
Merlin Stone, Neil Woodcock, Liz Machtynger
Published Price: £15.99
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The authors of Customer Relationship Marketing focus on the customer, emphasising the fact that successful marketing relies on both winning and retaining customers. They provide practical advice, detailed case examples, »
Published April 2000, Paperback,
ISBN: 9780749427009
Categories : Marketing & Sales
It's All About Customers ! ( 9780749430733 )
It's All About Customers !
John Frazer-Robinson
Published Price: £16.99
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For businesses of all sizes and budgets, this text explains how to tap into "marketing miracles" and gain a leading edge in competitive markets. It's all about Customers! offers to »
Published October 1999, Paperback,
ISBN: 9780749430733
Categories : Marketing & Sales
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CRM

Customer Relationship Management (CRM) is now recognised as one of the key ways a company can engender loyalty and grow profits. Kogan Page can help you deliver a focused CRM approach for your organization, publishing a range of leading CRM books, covering everything from winning new business to customer care excellence.

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