Advertising
How Brands Can Live Long and Prosper
Brand Immortality explores the key marketing factors in brand health, and shows how brands need to adapt to prosper throughout their life. Using case studies from the IPA Effectiveness Awards,
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Published November 2008, Hardback,
ISBN: 9780749449285
ISBN: 9780749449285
Leveraging Emotions for Business Success
Emotionomics draws on insights gathered through facial
coding to show how to measure and manage the emotional response of
customers and employees, leading to competitive advantage and business
success.
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Published November 2008, Hardback,
ISBN: 9780749453992
ISBN: 9780749453992
Groundbreaking Insights into How Our Brains Respond to Advertising
In The Advertised Mind, expert Erik du Plessis draws on information about the working of the human brain from psychologists, neurologists and artificial intelligence specialists to suggest why 'ad-liking' is
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Published July 2008, Paperback,
ISBN: 9780749450243
ISBN: 9780749450243
Words that Sell Brands, Grip Fans, and Sometimes Change History
Powerlines looks at some of the most memorable tag lines of recent years, and identifies the factors behind slogans that work. It explains how advertising slogans or tag lines can
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Published June 2008, Hardback,
ISBN: 9781576603048
ISBN: 9781576603048
A Practical Guide to Advertising, PR, Selling and Direct and Online Marketing
This updated new edition of Successful Marketing for the Small Business
offers tried and tested advice on advertising, promotion, selling
techniques, product launches, exports, innovation and the Internet.
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Published March 2008, Paperback,
ISBN: 9780749451455
ISBN: 9780749451455
Marketing to Men
Branded Male is about marketing to men. It looks at the evolution of the male consumer, branding and the marketing strategies used to reach the male market in areas such
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Published February 2008, Hardback,
ISBN: 9780749450113
ISBN: 9780749450113
How Advertising Succeeds in a Multimedia Age
Using fifty international case studies of new, iconic campaigns this
book examines current and future trends in advertising and demonstrates
how advertising can succeed in a multi-media age.
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Published June 2007, Hardback,
ISBN: 9780749449360
ISBN: 9780749449360
Learn the Unwritten Rules of Copywriting
In 'How to Write Great Copy', Dominic Gettins divides the process of writing copy into eight practical rules which have proved successful where used on courses and workshops as well
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Published April 2006, Paperback,
ISBN: 9780749446635
ISBN: 9780749446635
•Recognised throughout the world as the classic text on
advertising - in print for 27 years
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Published September 2005, Paperback,
ISBN: 9780749444624
ISBN: 9780749444624
Advertising
Advertising offers organizations a unique way of disseminating key marketing messages, from product deliverables to brand attributes. Kogan Page publishes a best-selling range of books on advertising, covering everything from internet techniques to product placement and how people absorb advertising messages.
