Advertising
Leveraging Emotions for Business Success
Emotionomics draws on insights gathered through facial
coding to show how to measure and manage the emotional response of
customers and employees, leading to competitive advantage and business
success.
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Published October 2010, Paperback,
ISBN: 9780749461898
ISBN: 9780749461898
Get Your Product to the Top of Google and Reach Your Customers
A Quick Start Guide to Google Adwords outlines the background to google, reveals the secret behind pay per click advertising and what sells online and gives vital tips on how
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Published September 2010, Paperback,
ISBN: 9780749460037
ISBN: 9780749460037
The Secrets of Emotionally Effective Advertising
About Face is the new ground breaking book by best-selling author Dan Hill. Based on research using facial coding, eye tracking and cutting edge tools, as well as interviews and
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Published September 2010, Hardback,
ISBN: 9780749457570
ISBN: 9780749457570
How Advertising Succeeds in a Multimedia Age
Using fifty international case studies of new, iconic campaigns this
book examines current and future trends in advertising and demonstrates
how advertising can succeed in a multi-media age.
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Published August 2009, Paperback,
ISBN: 9780749456474
ISBN: 9780749456474
How Brands Can Live Long and Prosper
Brand Immortality explores the key marketing factors in brand health, and shows how brands need to adapt to prosper throughout their life. Using case studies from the IPA Effectiveness Awards,
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Published November 2008, Hardback,
ISBN: 9780749449285
ISBN: 9780749449285
Leveraging Emotions for Business Success
Emotionomics draws on insights gathered through facial
coding to show how to measure and manage the emotional response of
customers and employees, leading to competitive advantage and business
success.
»
Published November 2008, Hardback,
ISBN: 9780749453992
ISBN: 9780749453992
Groundbreaking Insights into How Our Brains Respond to Advertising
In The Advertised Mind, expert Erik du Plessis draws on information about the working of the human brain from psychologists, neurologists and artificial intelligence specialists to suggest why 'ad-liking' is
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Published July 2008, Paperback,
ISBN: 9780749450243
ISBN: 9780749450243
A Practical Guide to Advertising, PR, Selling and Direct and Online Marketing
This updated new edition of Successful Marketing for the Small Business
offers tried and tested advice on advertising, promotion, selling
techniques, product launches, exports, innovation and the Internet.
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Published March 2008, Paperback,
ISBN: 9780749451455
ISBN: 9780749451455
Marketing to Men
Branded Male is about marketing to men. It looks at the evolution of the male consumer, branding and the marketing strategies used to reach the male market in areas such
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Published February 2008, Hardback,
ISBN: 9780749450113
ISBN: 9780749450113
Advertising
Advertising offers organizations a unique way of disseminating key marketing messages, from product deliverables to brand attributes. Kogan Page publishes a best-selling range of books on advertising, covering everything from internet techniques to product placement and how people absorb advertising messages.
