B2B Marketing
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Understanding and Measuring Business Markets
A highly readable sourcebook which looks at new trends and different
types of business to business market research, as well as other key
topics. Aimed at both students and practitioners.
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Published June 2005, Paperback,
ISBN: 9780749443641
ISBN: 9780749443641
B2B Marketing
Business-to-Business marketing is often seen as less glamorous than its Business-to-Consumer sibling, yet for B2B practitioners it offers a greater level of detail and more consistent financial returns. Kogan Page publishes a range of practical B2B marketing books, covering everything from direct marketing to database analysis.
