Branding
Sensory Secrets Behind the Stuff We Buy
Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. In this second edition of his book Brand
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Published April 2010, Paperback,
ISBN: 9780749460570
ISBN: 9780749460570
The Past, Present and Future of Luxury Brands
Luxury World is a captivating investigation of genuine luxury brands - the marketing strategies they use to position themselves as truly elite products or services, who their customers are and
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Published October 2009, Hardback,
ISBN: 9780749452636
ISBN: 9780749452636
Brand Survival in the Age of Retailer Power
Retailization reveals how successful brands survive in a
retail environment dominated by powerful retailers and knowledgeable
shoppers, and provides practical advice on how brands can realize their
full retail potential.
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Published July 2009, Paperback,
ISBN: 9780749453367
ISBN: 9780749453367
A Complete Guide to Understanding and Outsourcing Face-to-Face Direct Marketing
The Handbook of Field Marketing covers all you need to practice face to face personal contact direct marketing. Includes sections on selling promotions, exhibitions and road shows, merchandising, auditing, sampling
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Published June 2009, Paperback,
ISBN: 9780749456269
ISBN: 9780749456269
Creative Strategies for Developing the Innovative Business
Different Thinking shows you how to think creatively when
producing new products and services for your customers.
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Published May 2009, Paperback,
ISBN: 9780749453909
ISBN: 9780749453909
A Practical Guide to Interactive Brand Experiences
Experiential marketing is an interactive two-way marketing communications tool, which aims to bring brands to life and communicate complex brand messages through interactive sensory experiences that should excite and engage
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Published February 2009, Hardback,
ISBN: 9780749452759
ISBN: 9780749452759
Product Placement & Brand Strategy in the Entertainment Business
Branded Entertainment explains how product placement, long used in films, now embraces all forms of media. The advantages of this form of brand advertising are explored, as are the methods
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Published December 2008, Paperback,
ISBN: 9780749453374
ISBN: 9780749453374
Break the Rules of Marketing to Build Luxury Brands
The Luxury Strategy - Break the Rules of Marketing to Build Luxury Brands defines the nature of luxury products and services and sets out the rules for their effective management
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Published December 2008, Hardback,
ISBN: 9780749454777
ISBN: 9780749454777
Branding Style from Armani to Zara
Fashion Brands explores the popularization of fashion and
explains how marketers and branding experts have turned clothes and
accessories into objects of desire.
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Published August 2008, Hardback,
ISBN: 9780749453053
ISBN: 9780749453053
Promoting Your Business, Attracting Customers and Standing Out in the Market Place
Branding Your Business explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to
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Published April 2008, Paperback,
ISBN: 9780749450731
ISBN: 9780749450731
Branding
A brand is the emotional and intangible link between a company and its stakeholders, engendering both customer loyalty and financial stability. Kogan Page publishes an extensive range of books on branding and brand strategy for executives at every level, whether in a multinational or seeking to establish a brand for a smaller business.
