Branding
A Practical Guide to Interactive Brand Experiences
Experiential marketing is an interactive two-way marketing communications tool, which aims to bring brands to life and communicate complex brand messages through interactive sensory experiences that should excite and engage
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Published February 2009, Hardback,
ISBN: 9780749452759
ISBN: 9780749452759
Product Placement & Brand Strategy in the Entertainment Business
Branded Entertainment explains how product placement, long used in films, now embraces all forms of media. The advantages of this form of brand advertising are explored, as are the methods
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Published December 2008, Paperback,
ISBN: 9780749453374
ISBN: 9780749453374
Break the Rules of Marketing to Build Luxury Brands
The Luxury Strategy - Break the Rules of Marketing to Build Luxury Brands defines the nature of luxury products and services and sets out the rules for their effective management
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Published December 2008, Hardback,
ISBN: 9780749454777
ISBN: 9780749454777
Branding Style from Armani to Zara
Fashion Brands explores the popularization of fashion and
explains how marketers and branding experts have turned clothes and
accessories into objects of desire.
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Published August 2008, Hardback,
ISBN: 9780749453053
ISBN: 9780749453053
Words that Sell Brands, Grip Fans, and Sometimes Change History
Powerlines looks at some of the most memorable tag lines of recent years, and identifies the factors behind slogans that work. It explains how advertising slogans or tag lines can
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Published June 2008, Hardback,
ISBN: 9781576603048
ISBN: 9781576603048
Promoting Your Business, Attracting Customers and Standing Out in the Market Place
Branding Your Business explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to
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Published April 2008, Paperback,
ISBN: 9780749450731
ISBN: 9780749450731
Marketing to Men
Branded Male is about marketing to men. It looks at the evolution of the male consumer, branding and the marketing strategies used to reach the male market in areas such
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Published February 2008, Hardback,
ISBN: 9780749450113
ISBN: 9780749450113
Creating and Sustaining Brand Equity Long Term
The New Strategic Brand Management will provide all marketing and
brand managers with a thorough understanding of the new rules of brand
management and how to put them into practice.
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Published January 2008, Paperback,
ISBN: 9780749450854
ISBN: 9780749450854
How to Protect, Strengthen and Add Value to Your Brand to Prevent it from Ageing
Brand Rejuvenation looks specifically at the challenges faced by
existing brands in avoiding brand stagnation, and how to re-energise
those brands that have become stale and ineffective.
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Published November 2007, Paperback,
ISBN: 9780749451462
ISBN: 9780749451462
How to Transform Every Member of Your Organization into a Brand Champion
Living the Brand is a practical book which shows how organizations can empower and enthuse employees to create 'brand champions'. This approach can enhance employee commitment, improve service standards and
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Published October 2007, Hardback,
ISBN: 9780749450830
ISBN: 9780749450830
Branding
A brand is the emotional and intangible link between a company and its stakeholders, engendering both customer loyalty and financial stability. Kogan Page publishes an extensive range of books on branding and brand strategy for executives at every level, whether in a multinational or seeking to establish a brand for a smaller business.
