Branding

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Luxury World ( 9780749452636 )
Luxury World
Mark Tungate
The Past, Present and Future of Luxury Brands
Published Price: £19.95
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Luxury World is a captivating investigation of genuine luxury brands - the marketing strategies they use to position themselves as truly elite products or services, who their customers are and »
Published October 2009, Hardback,
ISBN: 9780749452636
Categories : Marketing & Sales
Retailization ( 9780749453367 )
Retailization
Keith Lincoln, Lars Thomassen, Anthony Aconis
Brand Survival in the Age of Retailer Power
Published Price: £14.99
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Retailization reveals how successful brands survive in a retail environment dominated by powerful retailers and knowledgeable shoppers, and provides practical advice on how brands can realize their full retail potential. »
Published July 2009, Paperback,
ISBN: 9780749453367
Categories : Marketing & Sales
The Handbook of Field Marketing ( 9780749456269 )
The Handbook of Field Marketing
Alison Williams, Roddy Mullin
A Complete Guide to Understanding and Outsourcing Face-to-Face Direct Marketing
Published Price: £19.95
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The Handbook of Field Marketing covers all you need to practice face to face personal contact direct marketing. Includes sections on selling promotions, exhibitions and road shows, merchandising, auditing, sampling »
Published June 2009, Paperback,
ISBN: 9780749456269
Categories : Marketing & Sales
Different Thinking ( 9780749453909 )
Different Thinking
Anja Foerster, Peter Kreuz
Creative Strategies for Developing the Innovative Business
Published Price: £14.99
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Different Thinking shows you how to think creatively when producing new products and services for your customers. »
Published May 2009, Paperback,
ISBN: 9780749453909
Categories : Business & Management, Marketing & Sales
Experiential Marketing ( 9780749452759 )
Experiential Marketing
Shaz Smilansky
A Practical Guide to Interactive Brand Experiences
Published Price: £22.50
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Experiential marketing is an interactive two-way marketing communications tool, which aims to bring brands to life and communicate complex brand messages through interactive sensory experiences that should excite and engage »
Published February 2009, Hardback,
ISBN: 9780749452759
Categories : Marketing & Sales
Branded Entertainment ( 9780749453374 )
Branded Entertainment
Jean-Marc Lehu
Product Placement & Brand Strategy in the Entertainment Business
Published Price: £17.99
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Branded Entertainment explains how product placement, long used in films, now embraces all forms of media. The advantages of this form of brand advertising are explored, as are the methods »
Published December 2008, Paperback,
ISBN: 9780749453374
Categories : Marketing & Sales, Business & Management
The Luxury Strategy ( 9780749454777 )
The Luxury Strategy
Jean-Noël Kapferer, Vincent BASTIEN
Break the Rules of Marketing to Build Luxury Brands
Published Price: £30.00
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The Luxury Strategy - Break the Rules of Marketing to Build Luxury Brands defines the nature of luxury products and services and sets out the rules for their effective management »
Published December 2008, Hardback,
ISBN: 9780749454777
Categories : Marketing & Sales
Fashion Brands ( 9780749453053 )
Fashion Brands
Mark Tungate
Branding Style from Armani to Zara
Published Price: £18.99
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Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. »
Published August 2008, Hardback,
ISBN: 9780749453053
Categories : Marketing & Sales
Powerlines ( 9781576603048 )
Powerlines
Steve Cone
Words that Sell Brands, Grip Fans, and Sometimes Change History
Published Price: £10.95
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Powerlines looks at some of the most memorable tag lines of recent years, and identifies the factors behind slogans that work. It explains how advertising slogans or tag lines can »
Published June 2008, Hardback,
ISBN: 9781576603048
Categories : Finance & Investment, Marketing & Sales, Business & Management
Branding Your Business ( 9780749450731 )
Branding Your Business
James Hammond
Promoting Your Business, Attracting Customers and Standing Out in the Market Place
Published Price: £12.99
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Branding Your Business explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to »
Published April 2008, Paperback,
ISBN: 9780749450731
Categories : Business & Management, Marketing & Sales
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Branding

A brand is the emotional and intangible link between a company and its stakeholders, engendering both customer loyalty and financial stability. Kogan Page publishes an extensive range of books on branding and brand strategy for executives at every level, whether in a multinational or seeking to establish a brand for a smaller business.

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