CRM
How Tesco Continues to Win Customer Loyalty
Scoring Points shows how Tesco made customer loyalty marketing
work, explaining the benefits for Tesco and its customers.
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Published August 2008, Paperback,
ISBN: 9780749453381
ISBN: 9780749453381
Tools and Techniques for Achieving Profitable Key Supplier Status
Key Account Management contains unique methodology for identifying, obtaining, retaining and developing key customers. The only KAM book that focuses on implementation rather than theory, it provides tools for use
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Published May 2008, Paperback,
ISBN: 9780749452773
ISBN: 9780749452773
How to Create an Effective Customer Focus
This fifth edition of Customer Care Excellence demonstrates how
to develop and sustain a customer-service focus.
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Published January 2008, Paperback,
ISBN: 9780749450663
ISBN: 9780749450663
Customer Relationship Marketing at Work
Up Close & Personal? provides practical new insights into
effective customer relationship marketing.
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Published May 2006, Paperback,
ISBN: 9780749446918
ISBN: 9780749446918
Creative Tips on Winning and Keeping Your Customers
Daniel Zanetti shows how sellers and marketers can win over and astonish
customers with integrity, consistency and friendliness.
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Published January 2006, Paperback,
ISBN: 9780749445577
ISBN: 9780749445577
How to Use Data and Market Research to Get Closer to Your Customer
Provides comprehensive coverage of the classic areas that market
researchers and marketers need to focus on.
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Published October 2004, Paperback,
ISBN: 9780749442927
ISBN: 9780749442927
Managing CRM for Profit
Customer Management Storecard documents the results of global research on customer management in over 300 companies. It is based on the Customer Management Assessment Tool (CMAT), a diagnostic tool for
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Published November 2002, Hardback,
ISBN: 9780749438951
ISBN: 9780749438951
Building Realistic Expectations and Managing Risk
A handbook on CRM project management. It addresses implementation, advocating an approach based in the real world and stressing the measurable goals and tactical uses of CRM. Areas covered include:
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Published October 2002, Paperback,
ISBN: 9780749438982
ISBN: 9780749438982
A Practical Guide to Making Customer Relationship Marketing Work
CRM in Financial Services gives a whole host of suggestions as to how companies can improve their CRM and achieve the anticipated return on investment. It shows how to avoid
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Published June 2002, Hardback,
ISBN: 9780749436964
ISBN: 9780749436964
The Essential Guide to Key Account Selection
A handbook on key account management (KAM). In How Come You Can't Identify Your Key Customers? Peter Cheverton explores how to achieve the core objectives of KAM, such as how
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Published April 2002, Paperback,
ISBN: 9780749437299
ISBN: 9780749437299
CRM
Customer Relationship Management (CRM) is now recognised as one of the key ways a company can engender loyalty and grow profits. Kogan Page can help you deliver a focused CRM approach for your organization, publishing a range of leading CRM books, covering everything from winning new business to customer care excellence.
