Direct Marketing
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The Essential Guide to Maximizing Profit and Exploiting All Channels to Market
This international edition of How to Market Books covers every
topic including, online marketing, direct mail, copy writing, viral
marketing, and different sectors such as children's book and
professional publishing.
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Published January 2008, Paperback,
ISBN: 9780749450205
ISBN: 9780749450205
Commonsense Direct and Digital Marketing shows you how to plan and execute profitable direct marketing campaigns using the media of direct mail, internet marketing, copywriting and design. It is the
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Published June 2007, Paperback,
ISBN: 9780749447601
ISBN: 9780749447601
Learn the Unwritten Rules of Copywriting
In 'How to Write Great Copy', Dominic Gettins divides the process of writing copy into eight practical rules which have proved successful where used on courses and workshops as well
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Published April 2006, Paperback,
ISBN: 9780749446635
ISBN: 9780749446635
The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. How to Write Sales Letter that Sell reveals the secrets of creating
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Published October 2002, Paperback,
ISBN: 9780749438760
ISBN: 9780749438760
This practical "how to" guide aims to give the reader the confidence and understanding to make decisions about how to integrate their direct marketing activities into their overall marketing plan.
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Published March 2002, Paperback,
ISBN: 9780749436773
ISBN: 9780749436773
Targeting Interaction Control and Continuity
This text describes, and demonstrates through examples and case studies, how to adopt the methods, technology and techniques pioneered in direct marketing and apply them in the broader context of
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Published April 1997, Paperback,
ISBN: 9780749419608
ISBN: 9780749419608
Direct Marketing
A well-planned and executed direct marketing campaign can still produce profitable results.
Kogan Page offers you the knowledge and experience of some of the world's leading direct marketers, to help you create effective, profitable online and offline campaigns. These include the latest edition of Drayton Bird's Commonsense Direct & Digital Marketing - now fully updated to incorporate the most effective use of new media in direct marketing.
