Direct Marketing

How to Market Books ( 9780749450205 )
How to Market Books
Alison Baverstock
The Essential Guide to Maximizing Profit and Exploiting All Channels to Market
£25.00 £22.50 Special Offer-Save 10%
Quantity:  
This international edition of How to Market Books covers every topic including, online marketing, direct mail, copy writing, viral marketing, and different sectors such as children's book and professional publishing. »
Published January 2008, Paperback,
ISBN: 9780749450205
Categories : Marketing & Sales
The Handbook of Field Marketing ( 9780749450250 )
The Handbook of Field Marketing
Alison Williams, Roddy Mullin
A Complete Guide to Understanding and Outsourcing Face-to-Face Direct Marketing
£29.95 £26.96 Special Offer-Save 10%
Quantity:  
Field Marketing covers all that needs to be known to practice face to face personal contact direct marketing and has sections on selling promotions, exhibitions and road shows, merchandising, auditing, »
Published November 2007, Hardback,
ISBN: 9780749450250
Categories : Marketing & Sales
Commonsense Direct and Digital Marketing ( 9780749447601 )
Commonsense Direct and Digital Marketing
Drayton Bird
£24.95 £22.46 Special Offer-Save 10%
Quantity:  
Commonsense Direct and Digital Marketing shows you how to plan and execute profitable direct marketing campaigns using the media of direct mail, internet marketing, copywriting and design. It is the »
Published June 2007, Paperback,
ISBN: 9780749447601
Categories : Marketing & Sales
How to Write Great Copy ( 9780749446635 )
How to Write Great Copy
Dominic Gettins
Learn the Unwritten Rules of Copywriting
£14.99 £13.49 Special Offer-Save 10%
Quantity:  
In 'How to Write Great Copy', Dominic Gettins divides the process of writing copy into eight practical rules which have proved successful where used on courses and workshops as well »
Published April 2006, Paperback,
ISBN: 9780749446635
Categories : Marketing & Sales, Business & Management
How to Write Sales Letters that Sell ( 9780749438760 )
How to Write Sales Letters that Sell
Drayton Bird
£22.50 £20.25 Special Offer-Save 10%
Out of stock. Email when available »
The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. How to Write Sales Letter that Sell reveals the secrets of creating »
Published October 2002, Paperback,
ISBN: 9780749438760
Categories : Marketing & Sales, Business & Management
Direct Marketing ( 9780749436773 )
Direct Marketing
Roddy Mullin
£15.99 £14.39 Special Offer-Save 10%
Quantity:  
This practical "how to" guide aims to give the reader the confidence and understanding to make decisions about how to integrate their direct marketing activities into their overall marketing plan. »
Published March 2002, Paperback,
ISBN: 9780749436773
Categories : Marketing & Sales
Direct and Database Marketing ( 9780749419608 )
Direct and Database Marketing
Graeme McCorkell
Targeting Interaction Control and Continuity
£22.50 £20.25 Special Offer-Save 10%
Quantity:  
This text describes, and demonstrates through examples and case studies, how to adopt the methods, technology and techniques pioneered in direct marketing and apply them in the broader context of »
Published April 1997, Paperback,
ISBN: 9780749419608
Categories : Marketing & Sales
Direct Marketing

A well-planned and executed direct marketing campaign can still produce profitable results.

Kogan Page offers you the knowledge and experience of some of the world's leading direct marketers, to help you create effective, profitable online and offline campaigns. These include the latest edition of Drayton Bird's Commonsense Direct & Digital Marketing - now fully updated to incorporate the most effective use of new media in direct marketing.

Print this page