Market Research
How to Plan, Structure and Write Survey Material for Effective Market Research
Questionnaire Design covers everything you need to know about
constructing the perfect questionnaire for your business.
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Published August 2008, Paperback,
ISBN: 9780749450281
ISBN: 9780749450281
Plannning & Using Research Tools & Techniqes
A well structured book that provides advice on managing and running
market research projects. The core text for the Market Research Society
Level 2 Certificate in Market & Social Research.
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Published September 2006, Paperback,
ISBN: 9780749443771
ISBN: 9780749443771
How to Increase Employee Involvement through Consultation
A holistic view of communications and the crucial role played by
employees and employee research. The market research techniques
described can help employees become more motivated and organisations
more effective.
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Published June 2006, Paperback,
ISBN: 9780749445409
ISBN: 9780749445409
How to Find Out What People Really Think
This practical guide examines how to research customer satisfaction and
loyalty from both a client and supplier perspective, and how to get the
best results from such research.
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Published July 2005, Paperback,
ISBN: 9780749443368
ISBN: 9780749443368
Understanding and Measuring Business Markets
A highly readable sourcebook which looks at new trends and different
types of business to business market research, as well as other key
topics. Aimed at both students and practitioners.
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Published June 2005, Paperback,
ISBN: 9780749443641
ISBN: 9780749443641
How to Use Data and Market Research to Get Closer to Your Customer
Provides comprehensive coverage of the classic areas that market
researchers and marketers need to focus on.
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Published October 2004, Paperback,
ISBN: 9780749442927
ISBN: 9780749442927
A Guide to the Basics
This practical guide to the basics of market research takes a clear,
concise step-by-step approach. It describes and explains the various
tools and techniques available to market researchers.
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Published March 2004, Paperback,
ISBN: 9780749441807
ISBN: 9780749441807
How to Drive and Focus Better Business Decisions
The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the
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Published March 2004, Paperback,
ISBN: 9780749442002
ISBN: 9780749442002
In Market Intelligence Callingham (visiting professor, Birkbeck College, U. of London, UK) addresses the concerns that client organizations should address in commissioning and utilizing market research. In 11 chapters, he
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Published March 2004, Paperback,
ISBN: 9780749442019
ISBN: 9780749442019
This handbook of market research techniques is designed for all levels of marketing professionals. Taking a highly practical approach, it covers everything from market research survey planning and quantitative research
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Published August 2002, Paperback,
ISBN: 9780749438654
ISBN: 9780749438654
Market Research
Market research is a complex discipline which, used correctly, can offer detailed – and potentially lucrative - insight into customer behaviour and intentions. Kogan Page publishes a substantial portfolio of books on market research, covering topics as varied as questionnaire design and field marketing techniques.
