Marketing

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Building the Value Machine ( 9780749454852 )
Building the Value Machine
Peter Cheverton
Transforming Your Business Through Customer-Backed Innovation
Published Price: £30.00
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This new title shows you how to turn your business into a "value machine" where its internal functions (such as sales and marketing) are aligned in order to work with »
Published November 2009, Hardback,
ISBN: 9780749454852
Categories : Business & Management, Marketing & Sales
Creating and Delivering Your Value Proposition ( 9780749455125 )
Creating and Delivering Your Value Proposition
Cindy Barnes, Helen Blake, David Pinder
Managing Customer Experience for Profit
Published Price: £29.95
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Creating and Delivering your Value Proposition provides guidance for business leaders – demonstrating why having a strong value proposition is so important for a company. This practical new title shows »
Published October 2009, Paperback,
ISBN: 9780749455125
Categories : Marketing & Sales
The Handbook of Field Marketing ( 9780749456269 )
The Handbook of Field Marketing
Alison Williams, Roddy Mullin
A Complete Guide to Understanding and Outsourcing Face-to-Face Direct Marketing
Published Price: £19.95
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The Handbook of Field Marketing covers all you need to practice face to face personal contact direct marketing. Includes sections on selling promotions, exhibitions and road shows, merchandising, auditing, sampling »
Published June 2009, Paperback,
ISBN: 9780749456269
Categories : Marketing & Sales
Marketing Accountability ( 9780749453862 )
Marketing Accountability
Malcolm McDonald, Peter Mouncey
How to Measure Marketing Effectiveness
Published Price: £30.00
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Marketing Accountability is a groundbreaking new title by Malcolm McDonald and Peter Mouncey based on rigorous research. It introduces a new marketing metrics model that will enable marketing directors to »
Published June 2009, Hardback,
ISBN: 9780749453862
Categories : Marketing & Sales
Mastering Web 2.0 ( 9780749454661 )
Mastering Web 2.0
Susan Rice Lincoln
Transform Your Business Using Key Website and Social Media Tools
Published Price: £16.99
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Mastering Web 2.0 - Transform Your Business Using Key Website and Social Media Tools investigates internet marketing options such as blogging, pod casting, social networking, viral marketing, video casting and »
Published June 2009, Paperback,
ISBN: 9780749454661
Categories : Business & Management, Marketing & Sales
Strategic Alliances and Marketing Partnerships ( 9780749454845 )
Strategic Alliances and Marketing Partnerships
Richard Gibbs, Andrew Humphries
Gaining Competitive Advantage through Collaboration and Partnering
Published Price: £30.00
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Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently - whether outsourcing, strategic alliances or co-manufacturing. »
Published February 2009, Hardback,
ISBN: 9780749454845
Categories : Business & Management, Marketing & Sales
Experiential Marketing ( 9780749452759 )
Experiential Marketing
Shaz Smilansky
A Practical Guide to Interactive Brand Experiences
Published Price: £22.50
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Experiential marketing is an interactive two-way marketing communications tool, which aims to bring brands to life and communicate complex brand messages through interactive sensory experiences that should excite and engage »
Published February 2009, Hardback,
ISBN: 9780749452759
Categories : Marketing & Sales
The Retail Value Chain ( 9780749454562 )
The Retail Value Chain
Sami Finne, Hanna Sivonen
How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies
Published Price: £30.00
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The Retail Value Chain analyses the changes in the retail industry and looks at the strategic options open to companies. Topics covered include retail structures, efficient consumer response, partnerships in »
Published December 2008, Hardback,
ISBN: 9780749454562
Categories : Marketing & Sales
Understanding Digital Marketing ( 9780749453893 )
Understanding Digital Marketing
Damian Ryan, Calvin Jones
Marketing Strategies for Engaging the Digital Generation
Published Price: £19.99
Out of stock. Email when available »
Understanding Digital Marketing is a guide for marketers to selling more products online, web marketing, the rules of new media and reaching the new generation of digital consumers. The book »
Published December 2008, Hardback,
ISBN: 9780749453893
Categories : Marketing & Sales
Emotionomics ( 9780749453992 )
Emotionomics
Dan Hill
Leveraging Emotions for Business Success
Published Price: £19.99
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Emotionomics draws on insights gathered through facial coding to show how to measure and manage the emotional response of customers and employees, leading to competitive advantage and business success. »
Published November 2008, Hardback,
ISBN: 9780749453992
Categories : Business & Management, Marketing & Sales, Human Resources
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Marketing

Marketing involves the planning and delivery of the concept, promotion, price and distribution of products or services to meet both corporate and customer needs. Kogan Page publishes marketing books for all levels, written by some of the world’s leading experts in subjects as varied direct marketing, branding, and marketing planning.

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