Marketing
Gaining Competitive Advantage through Collaboration and Partnering
Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently - whether outsourcing, strategic alliances or co-manufacturing.
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Published February 2009, Hardback,
ISBN: 9780749454845
ISBN: 9780749454845
A Practical Guide to Interactive Brand Experiences
Experiential marketing is an interactive two-way marketing communications tool, which aims to bring brands to life and communicate complex brand messages through interactive sensory experiences that should excite and engage
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Published February 2009, Hardback,
ISBN: 9780749452759
ISBN: 9780749452759
How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies
The Retail Value Chain analyses the changes in the retail industry and looks at the strategic options open to companies. Topics covered include retail structures, efficient consumer response, partnerships in
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Published December 2008, Hardback,
ISBN: 9780749454562
ISBN: 9780749454562
Marketing Strategies for Engaging the Digital Generation
Understanding Digital Marketing is a guide for marketers to selling more products online, web marketing, the rules of new media and reaching the new generation of digital consumers. The book
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Published December 2008, Hardback,
ISBN: 9780749453893
ISBN: 9780749453893
Leveraging Emotions for Business Success
Emotionomics draws on insights gathered through facial
coding to show how to measure and manage the emotional response of
customers and employees, leading to competitive advantage and business
success.
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Published November 2008, Hardback,
ISBN: 9780749453992
ISBN: 9780749453992
Develop Your Marketing Skills aims to help managers understand
the essence of marketing by explaining core concepts in a practical and
simplistic way.
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Published October 2008, Paperback,
ISBN: 9780749453954
ISBN: 9780749453954
How Tesco Continues to Win Customer Loyalty
Scoring Points shows how Tesco made customer loyalty marketing
work, explaining the benefits for Tesco and its customers.
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Published August 2008, Paperback,
ISBN: 9780749453381
ISBN: 9780749453381
Understanding and Managing Channels to Market
Distribution Channels explains to readers how to get their products and services to market through the best routes or distribution channels. The title covers the whole process, including accessing and
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Published August 2008, Hardback,
ISBN: 9780749452568
ISBN: 9780749452568
How to Cut Procurement Costs and Buy Your Way to Higher Profits
Profitable Buying Strategies explains how companies can increase their profitability by delivering major cost savings through successful procurement. The book will demonstrate how to achieve profit improvement through cost reduction,
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Published July 2008, Hardback,
ISBN: 9780749452384
ISBN: 9780749452384
Words that Sell Brands, Grip Fans, and Sometimes Change History
Powerlines looks at some of the most memorable tag lines of recent years, and identifies the factors behind slogans that work. It explains how advertising slogans or tag lines can
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Published June 2008, Hardback,
ISBN: 9781576603048
ISBN: 9781576603048
Marketing
Marketing involves the planning and delivery of the concept, promotion, price and distribution of products or services to meet both corporate and customer needs. Kogan Page publishes marketing books for all levels, written by some of the world’s leading experts in subjects as varied direct marketing, branding, and marketing planning.
