Marketing
A New Metrics Model to Measure Marketing Effectiveness
Marketing Accountability is a groundbreaking new title by Malcolm McDonald and Peter Mouncey based on rigorous research. It introduces a new marketing metrics model that will enable marketing directors to
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Published January 2011, Paperback,
ISBN: 9780749462635
ISBN: 9780749462635
Why Everything in Marketing Has Changed and What to do About It
Sticky Marketing describes how companies need to move away from the old marketing system of shouting messages at people, to a new model of customer engagement, where they will attract
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Published January 2011, Paperback,
ISBN: 9780749460501
ISBN: 9780749460501
How to Create an Effective Customer Focus
Customer Care Excellence sets the scene for customer care against a backdrop of increasing customer expectations, globalization and developing technology. Using international case studies and examples (including ebay, Virgin and
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Published November 2010, Paperback,
ISBN: 9780749457051
ISBN: 9780749457051
Leveraging Emotions for Business Success
Emotionomics draws on insights gathered through facial
coding to show how to measure and manage the emotional response of
customers and employees, leading to competitive advantage and business
success.
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Published October 2010, Paperback,
ISBN: 9780749461898
ISBN: 9780749461898
Create a Dynamic Campaign and Improve Your Competitive Advantage
A Quick-Start Guide to Mobile Marketing shows the reader how to use mobile communications as a key marketing tool in order to improve customer satisfaction, form better professional relationships and
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Published October 2010, Paperback,
ISBN: 9780749460983
ISBN: 9780749460983
Sell Your Product on Ebay Amazon and Other Online Market Places
A Quick Start Guide to Online Selling teaches the reader about online payments, creating an online shop, search engine optimisation, pay per click advertising, distance selling and online trading, fulfilling
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Published October 2010, Paperback,
ISBN: 9780749461591
ISBN: 9780749461591
High Impact Low-Cost Marketing that Works
Published September 2010, Paperback,
ISBN: 9780749457587
ISBN: 9780749457587
Get Your Product to the Top of Google and Reach Your Customers
A Quick Start Guide to Google Adwords outlines the background to google, reveals the secret behind pay per click advertising and what sells online and gives vital tips on how
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Published September 2010, Paperback,
ISBN: 9780749460037
ISBN: 9780749460037
Create Your Own Audio and Visual Material for iPods, Blackberries, Mobile Phones and Websites
The Quick-Start Guide to Podcasting will help you
understand the practical tasks that need to be completed in order to
create easily downloable audio and visual material for the web.
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Published September 2010, Paperback,
ISBN: 9780749461454
ISBN: 9780749461454
Transforming Your Business Through Collaborative Customer Partnerships
This new title shows you how to turn your business into a "value machine" where its internal functions (such as sales and marketing) are aligned in order to work with
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Published November 2009, Hardback,
ISBN: 9780749454852
ISBN: 9780749454852
Marketing
Marketing involves the planning and delivery of the concept, promotion, price and distribution of products or services to meet both corporate and customer needs. Kogan Page publishes marketing books for all levels, written by some of the world’s leading experts in subjects as varied direct marketing, branding, and marketing planning.
