Marketing Communications
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A Guide to Marketing Return on Investment
This book offers a blueprint to maximise returns on investment from
marketing communications and introduces investment disciplines and
strategies to marketing practices.
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Published March 2007, Hardback,
ISBN: 9780749449421
ISBN: 9780749449421
Learn the Unwritten Rules of Copywriting
In 'How to Write Great Copy', Dominic Gettins divides the process of writing copy into eight practical rules which have proved successful where used on courses and workshops as well
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Published April 2006, Paperback,
ISBN: 9780749446635
ISBN: 9780749446635
How Great Media Brands Thrive and Survive
This title offers a rare insight into the fascinating world of 20 of the worlds largest media brands. Featuring first hand interviews with the key players the book examines the
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Published October 2005, Paperback,
ISBN: 9780749444785
ISBN: 9780749444785
An Integrated Approach
This new edition is up-to-the minute with the latest marketing buzz, with revelations about the latest campaigns (including the disasters), great illustrations, the latest on e-marketing, and now with full
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Published June 2004, Paperback,
ISBN: 9780749442651
ISBN: 9780749442651
Marketing Communications
Marketing communications – or marcoms – is all about consistency of marketing message to ensure that an organization is best able to deliver its brand and beliefs to its customers. Kogan Page publishes many of the leading books on marketing communications, from student texts to practical manuals and strategic handbooks.
