Marketing Communications

Profitable Marketing Communications ( 9780749449421 )
Profitable Marketing Communications
Antony Young, Lucy Aitken
A Guide to Marketing Return on Investment
Published Price: £22.50
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This book offers a blueprint to maximise returns on investment from marketing communications and introduces investment disciplines and strategies to marketing practices. »
Published March 2007, Hardback,
ISBN: 9780749449421
Categories : Marketing & Sales, Business & Management
How to Write Great Copy ( 9780749446635 )
How to Write Great Copy
Dominic Gettins
Learn the Unwritten Rules of Copywriting
Published Price: £14.99
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In 'How to Write Great Copy', Dominic Gettins divides the process of writing copy into eight practical rules which have proved successful where used on courses and workshops as well »
Published April 2006, Paperback,
ISBN: 9780749446635
Categories : Marketing & Sales, Business & Management
Media Monoliths ( 9780749444785 )
Media Monoliths
Mark Tungate
How Great Media Brands Thrive and Survive
Published Price: £16.99
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This title offers a rare insight into the fascinating world of 20 of the worlds largest media brands. Featuring first hand interviews with the key players the book examines the »
Published October 2005, Paperback,
ISBN: 9780749444785
Categories : Marketing & Sales
Marketing Communications ( 9780749442651 )
Marketing Communications
Paul R Smith, Jonathan Taylor
An Integrated Approach
Published Price: £35.00
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This new edition is up-to-the minute with the latest marketing buzz, with revelations about the latest campaigns (including the disasters), great illustrations, the latest on e-marketing, and now with full »
Published June 2004, Paperback,
ISBN: 9780749442651
Categories : Marketing & Sales
Marketing Communications

Marketing communications – or marcoms – is all about consistency of marketing message to ensure that an organization is best able to deliver its brand and beliefs to its customers. Kogan Page publishes many of the leading books on marketing communications, from student texts to practical manuals and strategic handbooks.

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