Marketing Planning
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Understanding Marketing Plans and Strategy
The essentials of marketing plans and the strategic marketing planning process including, defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales
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Published November 2007, Paperback,
ISBN: 9780749451493
ISBN: 9780749451493
How to Find, Capture and Control the World's Most Lucrative Markets in Any Business
Businesses making, marketing and selling products and services need to dominant the marketplace if they are to be highly profitable.
Monopoly Rules shows you how to dominate that crucial
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Published February 2007, Paperback,
ISBN: 9780749449650
ISBN: 9780749449650
A step-by-step guide to every aspect of researching and writing a
marketing plan, using the development of a plan for a ficitious company
to help explain the process.
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Published August 2006, Paperback,
ISBN: 9780749445546
ISBN: 9780749445546
A Practitioners Guide
Revised to include market research methods, presentation software and approaches to the key trading areas of Europe, North America and the Asia-Pacific, this practical guide, Marketing Plans, takes readers step-by-step
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Published February 2002, Paperback,
ISBN: 9780749437480
ISBN: 9780749437480
A practical guide to creative marketing techniques Creative Marketing Communications features information on every aspect of marketing communications from branding and positioning to writing sales-winning copy and assessing creative work.
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Published December 2000, Paperback,
ISBN: 9780749434588
ISBN: 9780749434588
Marketing Planning
To achieve success, companies need to dedicate at least 25% of their effort to marketing planning - yet many fail to do so, resulting in unachieved potential. Kogan Page publishes best-selling books on marketing planning from leading international authors, which will help you deliver long term commercial advantage for your firm.
