Public Relations
A Practical Guide to Developing an Online Strategy in the World of Social Media
Online Public Relations provides a practical guide to public relations and the Internet. Endorsed and supported by the Chartered Institute of Public Relations, the text covers up-to-date research and gives
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Published May 2009, Paperback,
ISBN: 9780749449681
ISBN: 9780749449681
A Guide to Best Practice
Published November 2008, Paperback,
ISBN: 9780749453329
ISBN: 9780749453329
Practical PR Strategies for Reputation Management & Company Survival
Crisis Communication advises organisations how to limit the damage of crises effectively by acting quicly and positively. Moreover, it explains how to turn a crisis into an opportunity and protect
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Published September 2008, Hardback,
ISBN: 9780749454005
ISBN: 9780749454005
Effective Internal Communicationsdemonstrates that robust internal communication is vital, not only to the well-being of the employees but also for the performance of an organization as an informed and engaged
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Published July 2008, Paperback,
ISBN: 9780749452650
ISBN: 9780749452650
Effective Writing Skills for Public Relations is a valuable reference source on the basis of style and presentation with helpful hints on making the best use of written communication. The
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Published June 2008, Paperback,
ISBN: 9780749451097
ISBN: 9780749451097
A Casebook of Best Practice
Risk Issues and Crisis Management in Public Relations defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including advising companies on how to approach
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Published June 2008, Paperback,
ISBN: 9780749451073
ISBN: 9780749451073
A Practical Guide to Advertising, PR, Selling and Direct and Online Marketing
This updated new edition of Successful Marketing for the Small Business
offers tried and tested advice on advertising, promotion, selling
techniques, product launches, exports, innovation and the Internet.
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Published March 2008, Paperback,
ISBN: 9780749451455
ISBN: 9780749451455
Gaining Control of Issues, Crises and Corporate Social Responsibility
This book explores the very important area of corporate communications and aims to delve into the most recent techniques and practices used in the public relations industry. New Strategies for
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Published December 2007, Hardback,
ISBN: 9780749450076
ISBN: 9780749450076
A Best Practice Guide to Public Relations Planning, Research & Evaluation
This is a best practice guide to public relations planning, research & evaluation. The authors highlight expected future developments and the book is illustrated by case studies from around the
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Published October 2007, Paperback,
ISBN: 9780749449797
ISBN: 9780749449797
Creativity in Public Relations includes brain storming
techniques, innovations in public relations and techniques for
stimulating ideas. Will help PR practitioners develop greater
understanding of the creative process.
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Published February 2007, Paperback,
ISBN: 9780749448233
ISBN: 9780749448233
Public Relations
PR is one of the most powerful elements of the marketing mix. Used successfully, PR can help organizations to maximise their business profile and work wonders for their brands and brand credibility. Kogan Page publishes a range of practical and strategic books on PR and PR management, written by leading experts in the field.
