Public Relations
Create Your Own Audio and Visual Material for iPods, Blackberries, Mobile Phones and Websites
The Quick-Start Guide to Podcasting will help you
understand the practical tasks that need to be completed in order to
create easily downloable audio and visual material for the web.
»
Published September 2010, Paperback,
ISBN: 9780749461454
ISBN: 9780749461454
Develop Your PR Skills covers strategic PR, PR and the internet, working with the media, dealing with different stakeholders and customers, dealing with a crisis, using internal communications, using research
»
Published June 2010, Paperback,
ISBN: 9780749459703
ISBN: 9780749459703
A Strategic Approach
Planning and Managing Public Relations Campaigns describes how to initiate and manage the development of a campaign, covering vital areas such as the role of PR organizations, starting the planning,
»
Published June 2010, Paperback,
ISBN: 9780749451080
ISBN: 9780749451080
Creativity in Public Relations includes brain storming
techniques, innovations in public relations and techniques for
stimulating ideas. This book will help PR practitioners develop greater
understanding of the creative process.
»
Published December 2009, Paperback,
ISBN: 9780749456504
ISBN: 9780749456504
Public Relations Strategy links models and theories of strategic
management to the PR function and discusses how globalization and the
Internet are changing organizational PR strategy.
»
Published November 2009, Paperback,
ISBN: 9780749456405
ISBN: 9780749456405
Developments in Cross-Cultural Communications, PR and Social Media
International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector.
»
Published July 2009, Hardback,
ISBN: 9780749453299
ISBN: 9780749453299
A Practical Guide to Developing an Online Strategy in the World of Social Media
Online Public Relations provides a practical guide to public relations and the Internet. Endorsed and supported by the Chartered Institute of Public Relations, the text covers up-to-date research and gives
»
Published May 2009, Paperback,
ISBN: 9780749449681
ISBN: 9780749449681
How to Use Social Media and Web 2.0 in Communications
Public Relations and the Social Web explores new ways for PR communicators to work in the rapidly changing digital environment, using communication channels like blogs, wikis, RSS, podcasting, social bookmarking,
»
Published April 2009, Hardback,
ISBN: 9780749455071
ISBN: 9780749455071
A Guide to Best Practice
Published November 2008, Paperback,
ISBN: 9780749453329
ISBN: 9780749453329
Practical PR Strategies for Reputation Management & Company Survival
Crisis Communication advises organisations how to limit the damage of crises effectively by acting quicly and positively. Moreover, it explains how to turn a crisis into an opportunity and protect
»
Published September 2008, Hardback,
ISBN: 9780749454005
ISBN: 9780749454005
Public Relations
PR is one of the most powerful elements of the marketing mix. Used successfully, PR can help organizations to maximise their business profile and work wonders for their brands and brand credibility. Kogan Page publishes a range of practical and strategic books on PR and PR management, written by leading experts in the field.
