Public Relations

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Creativity in Public Relations ( 9780749456504 )
Creativity in Public Relations
Andy Green
Published Price: £19.99
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Creativity in Public Relations includes brain storming techniques, innovations in public relations and techniques for stimulating ideas. This book will help PR practitioners develop greater understanding of the creative process. »
Published December 2009, Paperback,
ISBN: 9780749456504
Categories : Marketing & Sales
Public Relations Strategy ( 9780749456405 )
Public Relations Strategy
Sandra Oliver
Published Price: £19.99
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Public Relations Strategy links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. »
Published November 2009, Paperback,
ISBN: 9780749456405
Categories : Marketing & Sales
International Communications Strategy ( 9780749453299 )
International Communications Strategy
Silvia Cambie, Yang-May Ooi
Developments in Cross-Cultural Communications, PR and Social Media
Published Price: £30.00
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International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. »
Published July 2009, Hardback,
ISBN: 9780749453299
Categories : Marketing & Sales, Business & Management
Online Public Relations ( 9780749449681 )
Online Public Relations
David Phillips, Philip Young
A Practical Guide to Developing an Online Strategy in the World of Social Media
Published Price: £19.99
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Online Public Relations provides a practical guide to public relations and the Internet. Endorsed and supported by the Chartered Institute of Public Relations, the text covers up-to-date research and gives »
Published May 2009, Paperback,
ISBN: 9780749449681
Categories : Marketing & Sales
Public Relations and the Social Web ( 9780749455071 )
Public Relations and the Social Web
Rob Brown
How to Use Social Media and Web 2.0 in Communications
Published Price: £19.99
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Public Relations and the Social Web explores new ways for PR communicators to work in the rapidly changing digital environment, using communication channels like blogs, wikis, RSS, podcasting, social bookmarking, »
Published April 2009, Hardback,
ISBN: 9780749455071
Categories : Marketing & Sales
Ethics in Public Relations ( 9780749453329 )
Ethics in Public Relations
Patricia J Parsons
A Guide to Best Practice
Published Price: £19.95
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Published November 2008, Paperback,
ISBN: 9780749453329
Categories : Marketing & Sales
Crisis Communication ( 9780749454005 )
Crisis Communication
Peter Anthonissen
Practical PR Strategies for Reputation Management & Company Survival
Published Price: £22.50
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Crisis Communication advises organisations how to limit the damage of crises effectively by acting quicly and positively. Moreover, it explains how to turn a crisis into an opportunity and protect »
Published September 2008, Hardback,
ISBN: 9780749454005
Categories : Marketing & Sales
Effective Internal Communication ( 9780749452650 )
Effective Internal Communication
Lyn Smith, Pamela Mounter
Published Price: £17.99
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Effective Internal Communicationdemonstrates that robust internal communication is vital, not only to the well-being of the employees but also for the performance of an organization as an informed and engaged »
Published July 2008, Paperback,
ISBN: 9780749452650
Categories : Marketing & Sales
Effective Writing Skills for Public Relations ( 9780749451097 )
Effective Writing Skills for Public Relations
John Foster
Published Price: £19.99
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Effective Writing Skills for Public Relations is a valuable reference source on the basis of style and presentation with helpful hints on making the best use of written communication. The »
Published June 2008, Paperback,
ISBN: 9780749451097
Categories : Marketing & Sales, Business & Management
Risk Issues and Crisis Management in Public Relations ( 9780749451073 )
Risk Issues and Crisis Management in Public Relations
Michael Regester, Judy Larkin
A Casebook of Best Practice
Published Price: £17.99
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Risk Issues and Crisis Management in Public Relations defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including advising companies on how to approach »
Published June 2008, Paperback,
ISBN: 9780749451073
Categories : Marketing & Sales, Business & Management
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Public Relations

PR is one of the most powerful elements of the marketing mix. Used successfully, PR can help organizations to maximise their business profile and work wonders for their brands and brand credibility. Kogan Page publishes a range of practical and strategic books on PR and PR management, written by leading experts in the field.

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