Retail Studies
How to increase purchase decisions at the point of sale
Published Price:
£29.95
Shopper Marketing explores the subject of shopper marketing, which takes place in the store, aiming to turn shoppers into buyers at the point of purchase. The goal of shopper marketing
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Published November 2009, Hardback,
ISBN: 9780749457020
ISBN: 9780749457020
Brand Survival in the Age of Retailer Power
Published Price:
£14.99
Retailization reveals how successful brands survive in a
retail environment dominated by powerful retailers and knowledgeable
shoppers, and provides practical advice on how brands can realize their
full retail potential.
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Published July 2009, Paperback,
ISBN: 9780749453367
ISBN: 9780749453367
A Complete Guide to Understanding and Outsourcing Face-to-Face Direct Marketing
Published Price:
£19.95
The Handbook of Field Marketing covers all you need to practice face to face personal contact direct marketing. Includes sections on selling promotions, exhibitions and road shows, merchandising, auditing, sampling
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Published June 2009, Paperback,
ISBN: 9780749456269
ISBN: 9780749456269
Turning the Retail Brand Threat into Your Biggest Opportunity
Published Price:
£14.99
Private Label examines the recent international growth of private label or retail brands - and the threats posed to manufacturers by this growth. The book provides strategies to combat these
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Published May 2009, Paperback,
ISBN: 9780749455934
ISBN: 9780749455934
Winning Case Studies and Strategies for Retailers and Brands
Published Price:
£14.99
How to Succeed at Retail examines - through 25 winning international case studies, from Apple to Zara - how the world’s most successful brands sell themselves to today’s increasingly demanding
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Published May 2009, Paperback,
ISBN: 9780749455941
ISBN: 9780749455941
Emerging Issues and New Challenges in the Retail Supply Chain
Published Price:
£35.00
Logistics and Retail Management brings together current thinking
on supply chain management, global logistics, fashion logistics,
e-logistics and green supply chains. Also includes coverage of RFID and
ERP systems.
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Published April 2009, Paperback,
ISBN: 9780749454074
ISBN: 9780749454074
Managing Change in the Supply Chain
Published Price:
£30.00
Retailing Logistics and Fresh Food Packaging is an innovative book that enables retail and logistics professionals to recognise new opportunities and successfully manage change in the supply chain. It includes
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Published March 2009, Paperback,
ISBN: 9780749455170
ISBN: 9780749455170
How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies
Published Price:
£30.00
The Retail Value Chain analyses the changes in the retail industry and looks at the strategic options open to companies. Topics covered include retail structures, efficient consumer response, partnerships in
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Published December 2008, Hardback,
ISBN: 9780749454562
ISBN: 9780749454562
Branding Style from Armani to Zara
Published Price:
£18.99
Fashion Brands explores the popularization of fashion and
explains how marketers and branding experts have turned clothes and
accessories into objects of desire.
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Published August 2008, Hardback,
ISBN: 9780749453053
ISBN: 9780749453053
How Tesco Continues to Win Customer Loyalty
Published Price:
£17.99
Scoring Points shows how Tesco made customer loyalty marketing
work, explaining the benefits for Tesco and its customers.
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Published August 2008, Paperback,
ISBN: 9780749453381
ISBN: 9780749453381
Retail Studies
Today’s retail environment is fraught with commercial challenges, from how to maximise profits to internet retailing, category management and supply chain control. Kogan Page publishes practical and detailed books for the retail sector, covering topics as varied as private label products, branding stores and logistics management.
