Retail Studies
Managing Change in the Supply Chain
Retailing Logistics and Fresh Food Packaging is an innovative book that enables retail and logistics professionals to recognise new opportunities and successfully manage change in the supply chain. It includes
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Published March 2009, Paperback,
ISBN: 9780749455170
ISBN: 9780749455170
How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies
The Retail Value Chain analyses the changes in the retail industry and looks at the strategic options open to companies. Topics covered include retail structures, efficient consumer response, partnerships in
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Published December 2008, Hardback,
ISBN: 9780749454562
ISBN: 9780749454562
Branding Style from Armani to Zara
Fashion Brands explores the popularization of fashion and
explains how marketers and branding experts have turned clothes and
accessories into objects of desire.
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Published August 2008, Hardback,
ISBN: 9780749453053
ISBN: 9780749453053
How Tesco Continues to Win Customer Loyalty
Scoring Points shows how Tesco made customer loyalty marketing
work, explaining the benefits for Tesco and its customers.
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Published August 2008, Paperback,
ISBN: 9780749453381
ISBN: 9780749453381
Marketing to Men
Branded Male is about marketing to men. It looks at the evolution of the male consumer, branding and the marketing strategies used to reach the male market in areas such
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Published February 2008, Hardback,
ISBN: 9780749450113
ISBN: 9780749450113
Turning the Retail Brand Threat into Your Biggest Opportunity
Private Label examines the recent international growth of private label or retail brands - and the threats posed to manufacturers by this growth. The book provides strategies to combat these
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Published November 2007, Hardback,
ISBN: 9780749450274
ISBN: 9780749450274
Winning Case Studies and Strategies for Retailers and Brands
How to Succeed at Retail examines - through 25 winning international case studies, from Apple to Zara - how the world’s most successful brands sell themselves to today’s increasingly demanding
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Published September 2007, Hardback,
ISBN: 9780749450168
ISBN: 9780749450168
Managing Change in the Supply Chain
Retailing Logistics and Fresh Food Packaging is an innovative book that enables retail and logistics professionals to recognise new opportunities and successfully manage change in the supply chain. It includes
»
Published September 2006, Hardback,
ISBN: 9780749446451
ISBN: 9780749446451
This practical handbook explores all stages of the supply chain from raw materials through to the final distribution of the finished product and is an invaluable guide for distribution, logistics,
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Published June 2006, Paperback,
ISBN: 9780749446697
ISBN: 9780749446697
Brand Survival in the Age of Retailer Power
Retailization advises businesses how to give their dying brands a new lease of life in an environment that is dominated by retailers. The book is supported by The International Retailization
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Published May 2006, Hardback,
ISBN: 9780749446895
ISBN: 9780749446895
Retail Studies
Today’s retail environment is fraught with commercial challenges, from how to maximise profits to internet retailing, category management and supply chain control. Kogan Page publishes practical and detailed books for the retail sector, covering topics as varied as private label products, branding stores and logistics management.
