Sales
The Rise and Rise of Supermarket Chains
This fully updated, third edition of The Grocers portrays the growth of some of the world's most successful supermarkets, and shows how they have each responded to the significant changes
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Published January 2011, Paperback,
ISBN: 9780749461041
ISBN: 9780749461041
What Every Sales Professional Should Know About How the Modern Buyer Thinks and Behaves
Understanding the Professional Buyer is a practical guide for sales professionals. Providing insight into the behaviour and strategies of buyers it Includes guidance on; motivations and rewards, purchasing analysis and
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Published November 2010, Paperback,
ISBN: 9780749461232
ISBN: 9780749461232
Develop Your Marketing Skills aims to help managers
understand the essence of marketing by explaining core concepts,
theories and principles in a practical and accessible way.
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Published November 2010, Paperback,
ISBN: 9780749462246
ISBN: 9780749462246
Leveraging Emotions for Business Success
Emotionomics draws on insights gathered through facial
coding to show how to measure and manage the emotional response of
customers and employees, leading to competitive advantage and business
success.
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Published October 2010, Paperback,
ISBN: 9780749461898
ISBN: 9780749461898
How to Create, Implement and Integrate Campaigns that Really Work
Sales Promotion details the tried and tested methods that can give you competitive advantage over your rivals, including off-the-shelf offers, joint promotions, price promotions, premium promotions and prize promotions. The
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Published April 2010, Paperback,
ISBN: 9780749457044
ISBN: 9780749457044
Essential Selling Skills for Non-Sales People
Winning New Business by Richard Denny is the book for everyone who needs to know the skills of successful selling but lacks the training – or the courage – to
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Published February 2010, Paperback,
ISBN: 9780749459888
ISBN: 9780749459888
Creating a Successful Aftersales Strategy to Reduce Costs, Improve Customer Service and Increase Sales
Published October 2009, Hardback,
ISBN: 9780749456412
ISBN: 9780749456412
Recognised worldwide as one of the best books ever written on selling. Richard Denny's Selling To Win shows, in a direct and readable style, how to put winning sales techniques
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Published August 2009, Paperback,
ISBN: 9780749456436
ISBN: 9780749456436
Leveraging Emotions for Business Success
Emotionomics draws on insights gathered through facial
coding to show how to measure and manage the emotional response of
customers and employees, leading to competitive advantage and business
success.
»
Published November 2008, Hardback,
ISBN: 9780749453992
ISBN: 9780749453992
Tools and Techniques for Achieving Profitable Key Supplier Status
Key Account Management contains unique methodology for identifying, obtaining, retaining and developing key customers. The only KAM book that focuses on implementation rather than theory, it provides tools for use
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Published May 2008, Paperback,
ISBN: 9780749452773
ISBN: 9780749452773
Sales
Sales and sales management forms the backbone of every business – get it right and the organization grows; make mistakes and financial performance suffers accordingly. Kogan Page publishes market-leading books on sales, sales management and sales strategy designed to help companies of all sizes maximise their sales performance.
