Sales
Creating a Successful Aftersales Strategy to Reduce Costs, Improve Customer Service and Increase Sales
Published Price:
£29.95
Published October 2009, Hardback,
ISBN: 9780749456412
ISBN: 9780749456412
Published Price:
£9.99
Recognised worldwide as one of the best books ever written on selling. Richard Denny's Selling To Win shows, in a direct and readable style, how to put winning sales techniques
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Published August 2009, Paperback,
ISBN: 9780749456436
ISBN: 9780749456436
Published Price:
£8.99
Successful Selling Skills by Richard Denny, author of the international best-seller, Selling to Win, is an essential guide to selling and winning business that will give you the skills and
»
Published May 2009, Paperback,
ISBN: 9780749454104
ISBN: 9780749454104
Leveraging Emotions for Business Success
Published Price:
£19.99
Emotionomics draws on insights gathered through facial
coding to show how to measure and manage the emotional response of
customers and employees, leading to competitive advantage and business
success.
»
Published November 2008, Hardback,
ISBN: 9780749453992
ISBN: 9780749453992
Tools and Techniques for Achieving Profitable Key Supplier Status
Published Price:
£30.00
Key Account Management contains unique methodology for identifying, obtaining, retaining and developing key customers. The only KAM book that focuses on implementation rather than theory, it provides tools for use
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Published May 2008, Paperback,
ISBN: 9780749452773
ISBN: 9780749452773
A Practical Guide to Advertising, PR, Selling and Direct and Online Marketing
Published Price:
£12.99
This updated new edition of Successful Marketing for the Small Business
offers tried and tested advice on advertising, promotion, selling
techniques, product launches, exports, innovation and the Internet.
»
Published March 2008, Paperback,
ISBN: 9780749451455
ISBN: 9780749451455
How to Create, Implement and Integrate Campaigns that Really Work
Published Price:
£27.50
Sales Promotion details the tried and tested methods that can give you competitive advantage over your rivals, including off-the-shelf offers, joint promotions, price promotions, premium promotions and prize promotions. The
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Published February 2008, Paperback,
ISBN: 9780749450212
ISBN: 9780749450212
A Complete Action Kit of Tools and Techniques for Managing Key Global Customers
Published Price:
£24.95
Global Account Management shows you how to manage international business accounts, giving you the tools and techniques to look after the large accounts of big customers, in a world that
»
Published January 2008, Paperback,
ISBN: 9780749452278
ISBN: 9780749452278
Tools and Techniques for Building Strong Relationships with Major Clients
Published Price:
£30.00
Compiled from original in-depth research and interviews, Key Account Management in Financial Services takes you through the process of understanding, analysis, planning, implementation and performance monitoring, so it can be
»
Published November 2007, Paperback,
ISBN: 9780749450694
ISBN: 9780749450694
Essential Selling Skills for Non-Sales People
Published Price:
£12.99
Winning New Business by Richard Denny is the book for everyone who needs to know the skills of successful selling but lacks the training – or the courage – to
»
Published October 2007, Hardback,
ISBN: 9780749450090
ISBN: 9780749450090
Sales
Sales and sales management forms the backbone of every business – get it right and the organization grows; make mistakes and financial performance suffers accordingly. Kogan Page publishes market-leading books on sales, sales management and sales strategy designed to help companies of all sizes maximise their sales performance.
