How to Write Sales Letters that Sell
The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. How to Write Sales Letter that Sell reveals the secrets of creating successful sales letters and contains examples of real sales letters including plenty of advice on what to avoid as well as what to include.
Packed-to-bursting with more than 45 years of direct marketing experience, How to Write Sales Letters that Sell is a practical guide to planning and writing sales letters that cut to the quick, engage the customer, and deliver profitable response. There is no better book to tell you the secrets of writing sales letters and, at the price, it will be one of the best-value investments you will ever make as a marketer.
Every direct marketer worth their salt knows the golden rule: "the brochure tells but the letter sells". Yet many marketers neglect the sales letter in favour of a glossy campaign packed with design and overzealous lift devices. Result: an expensive campaign with a disastrous ROI. How to Write Sales Letters that Sell is a practical guide to understanding your customer, addressing their needs, and avoiding these common copywriting mistakes of letter writing so that you deliver a better response.
In over 300 pages, international direct marketing guru Drayton Bird shows you a range of easy-to-use, practical techniques to write winning sales letters everytime. He reveals the techniques you need to understand your competitors and your customers so that you can understand your sales proposition and convey compelling choices to your reader in the letters you write.
- He outlines how to employ subtlety in the words you use so that you can write persuasively, convincingly and assertively to generate more replies - whether you are looking for sales appointments, advance bookings, or simple product orders. He then shows you how to design and present the offers that will make your customers act before going on to reveal how best to time your mailings for maximum effect.
If you are looking to write sales letters that sell - every time - then How to Write Sales Letters that Sell by internationally-renowned direct marketer Drayton Bird is the book that will change the way you work and the results you achieve. Order your copy today.
REVIEWS :"If you manage to take on board just half of the suggestions, you
will never write a dud sales letter again."
Business Matters
Paperback, 320 Pages, Dimensions 234 x 142 MM Language English.
Acknowledgements Introduction
1. Why it's hard to write a good sales letter
2. Why some letters fail, while others succeed
3. Who is your competitor?
4. A salesman in an envelope
5. The customer's point of view
6. The right stuff
7. Fine writing - or persuasive offer?
8. Desperate beginnings
9. The right approach
10. Write to somebody, not everybody
11. The guts of your letter
12. Close that sale!
13. How to write better
14. Writing that charms
15. How should your letters look?
16. Common questions
Drayton Bird has over 45 years' experience as a copywriter, creative director and latterly as Vice Chairman and Creative Director of the world's largest direct-marketing network, Ogilvy and Mather Direct.
Today he is Chairman of The Drayton Bird Partnership, which handles direct marketing and other marketing activities for clients both large and small. An internationally celebrated speaker and columnist, he is the author of the renowned best-seller Commonsense Direct & Digital Marketing, Marketing Insights and Outrages and How to Write Sales Letters that Sell (all published by Kogan Page).